is Nexxus cruelty-free and vegan

Find out is Nexxus cruelty-free and is Nexxus vegan, sulfate-free, paraben-free, and organic. Whether you are a loyal customer or a potential customer you might want to find out more about this popular brand. Consumers in the cosmetics industry have been experiencing a shift and a large portion of buyers want to know the animal testing practices of different types of brands. The interest in cruelty-free and vegan makeup, skincare, haircare, and fragrances has been growing steadily over the past decade.

Is Nexxus Cruelty-Free?

Nexxus is not cruelty-free. Nexxus agrees to animal testing post-production. The brand is a well-known cosmetics company that develops and markets a range of popular hair care products including shampoos, mousses, conditioners, and hair masks. The brand’s wide range of affordable products is loved by many people with different hair types. It’s is a popular brand that is unfortunately not cruelty-free.


Nexxus is a drugstore American haircare brand. The brand was founded in 1979. The haircare brand is loved by many because it produces high-quality products that are also easily available and also fairly priced.

Nexxus is owned by Unilever. The cosmetic brand has chosen to adhere to policies that are similar to those of its parent company. Unilever is not cruelty-free and includes some forms of animal testing.

Unilever allows different brands under its portfolio to operate under different policies. The well-known brand has maintained its policies and doesn’t conduct testing on animals both pre-production as well as during production for product development purposes. It, however, does conduct post-production testing.

Examples of cruelty-free brands under the Unilever portfolio include Hourglass, Living Proof, Simple, Dove, and Tarte. Tresemme and Suave are companies under Unilever that are not cruelty-free.

The brand Unilever states that as an international company that sells worldwide it aims to supply its products to its customers through authorized retailers as well as through the official website. However, different nations have different testing requirements. Unilever and most of the brands under it agree to animal testing when it’s required by law.

Is Nexxus Sold in China?

Yes, Nexxus is sold in China. The brand is not cruelty-free because it does agree and also pays for animal testing. The tests are part of the mandatory requirements for the items to be sold in physical stores in Mainland China. The country still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

Nexxus, just like many other cosmetic brands, has made the decision to expand into the Chinese market. The brand has been submitting and paying for their products to be tested on animals so as to be allowed to market and sell in Mainland China. Many other companies agree to the testing so as to abide by the mandatory requirements set by Chinese regulators.

Is Nexxus Made in China?

No, Nexxus hair care products are manufactured in the U.S. The brand doesn’t make any of its products in China.

Nexxus manufactures its products in America before shipping them to different parts of the world. The brand sources the ingredients used to make the products from different places.

Is Nexxus 100% Vegan?

No, Nexxus is a brand that is not 100% vegan. However, the brand has a range known as Nexxus Botanicals that are vegan.

The brand does use keratin, honey, and other animal-derived ingredients when making most of its products which makes them non-vegan. If you are looking for Nexxus vegan hair care products, it’s advisable to check the product labels or contact their customer care for a list of vegan products.

Is Nexxus Organic and Natural?

Nexxus is not organic or natural. The company doesn’t make any claims that their products are made with all organic or natural ingredients. However, they do indicate that they use safe ingredients in their products which also include natural ingredients such as aloe Vera and avocado.

Is Nexxus Paraben-Free?

Nexxus is not 100% paraben-free. Parabens are some of the compounds that are controversial in their use in cosmetics. Many cosmetics companies have changed their formulas to eliminate the compounds from their products.

So, if you’re wondering is Nexxus paraben-free? The answer is some Nexxus products do contain parabens. However, the brand has paraben-free products. Again, it’s advisable to contact the brand or check the list of ingredients for each individual product.

Is Nexxus Gluten-Free?

No, Nexxus products are not gluten-free. It is important to note that Nexxus doesn’t claim that any of its products are gluten-free. The brand also indicates that when it uses wheat, rye, oat, and barley-derived ingredients it lists them in the label.

It’s advisable to read the labels first or contact the brand’s customer service before making a purchase. If you are really interested in gluten-free products, you are probably better off looking for products from another brand.

Is Nexxus Sulfate-free?

Some, Nexxus products are sulfate-free. The brand does indicate that some of its products are sulfate-free.

However, the company provides no guarantee that all of the ingredients or products are developed in allergen-free environments.

Is Nexxus Silicon-free?

Some, Nexxus products are silicon-free. All the products that are silicon-free can be identified by checking the list of ingredients.

Is Nexxus PETA Cruelty-Free Approved?

Nexxus is not PETA approved. The popular hair care brand does test on animals and is, therefore, not PETA certified. Now you have the answer to is Nexxus cruelty-free?

It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free.

The statements most of the brands make on their sites are also deceptive and aimed at confusing the public. Sometimes companies use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their testing facilities, some brands such as Nexxus pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. The brands agree because they want to access large markets such as Mainland China.

However, there are many American and European brands that remain cruelty-free and don’t adopt the testing policies of their parent companies. An example is Covergirl which is owned by Coty.

Nexxus Cruelty-Free

Nexxus does not have Leaping Bunny certification. Further answering the question is Nexxus cruelty-free?

Nexxus indicates that they comply with the safety testing requirements in all countries including those that still use animals.

One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website for the list of cosmetics brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Nexxus develops great hair care products and has been in the business for decades. The brand also manufactures and sells to different parts of the world. The brand has been focused on producing affordable products that are also professional.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization while others don’t which seems to be the case with Nexxus.

Where to Buy Nexxus Products

Nexxus products are available on the company’s website which ships to most countries. The brand products are also available in almost all cosmetic product retailers including Target and Walgreens. 

The brand expanded to sell and ship to many countries around the world including the United Kingdom, Mexico, Australia, China, Canada, and New Zealand. In some of the locations that the brand ships outside of the U.S. or sells in physical stores, animal testing still carried out. The choice has made the brand remain not cruelty-free.

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