is Tarte cruelty-free and vegan

If you are searching for the answer to is Tarte cruelty-free or want to know is Tarte 100% vegan you are not alone. The cosmetics industry is experiencing a shift and an increasing number of consumers want to know the animal testing practices of large, medium, and small brands. Although there are some people who could not be bothered, the interest in vegan and cruelty-free makeup and skincare products has been growing steadily.

Is Tarte Cruelty-Free?

Tarte is cruelty-free. Tarte is a well-known cosmetics brand that develops and markets a range of effective skincare and makeup products including eyeliners, eyeshadow, mascara, concealers, and Primers. The brand’s wide range of products is loved by people with different skin types including sensitive skin. It’s is a popular brand, that is cruelty-free.


Tarte is one of the brands that is owned by Kose Corporation a Japanese multinational. The cosmetic brand has chosen to adhere to policies that are different from those of its parent company. Kose is not cruelty-free and includes some form of animal testing.

Kose allows different brands under its portfolio to operate under different policies. Even after being acquired by Kose, Tarte maintained its policies and doesn’t conduct any testing on animals both pre-production as well as during production for product development purposes.

The brand Tarte states that as an international company that sells worldwide it aims to supply its products to its customers through authorized retailers as well as through the official website. However, different nations have different testing requirements.

Is Tarte Sold in China?

No, Tarte is not sold in China. The brand is cruelty-free because it doesn’t agree to either does it pay for animal testing a requirement for the items to be sold in physical stores in Mainland China. The nation still requires all cosmetic brands sold in physical stores in the country to pay and participate in post-production animal testing.

Tarte, unlike many other cosmetic brands, has opted to stay out of the Chinese market. The brand hasn’t been submitting and paying for their products to be tested on animals so as to be allowed to sell in Mainland China. Many other companies agree to the testing so as to abide by the mandatory registration requirements set by Chinese regulators.

Is Tarte 100% Vegan?

Tarte is not a brand that is 100% vegan. The brand indicates that a vast majority of their products are vegan.

However, the brand uses beeswax, lanolin, carmine, honey, and other animal-derived ingredients when making some of the products which makes them non-vegan.

Tarte vegan products are labeled as vegan. It’s advisable to check the list of ingredients if you are searching for vegan products.

Is Tarte Natural or Organic?

Tarte is organic and also natural. The company claims that their products are made without the use of harmful ingredients. The brand indicates that they prioritize the use of organic and natural-origin ingredients.

The products are made without the use of mineral oils, phthalates, triclosan, parabens, and sodium lauryl sulfate.

Is Tarte Gluten-Free?

Yes, Tarte products are all gluten-free. The brand clearly states that all of its products are gluten-free. The company also indicates that it cannot guarantee that any of the ingredients or products are developed in allergen-free environments.

Tarte Cruelty-Free

Tarte is PETA certified. The popular brand Tarte doesn’t test on animals and is, therefore, PETA certified. Now you have the answer to is Tarte cruelty-free?

The brand has been cruelty-free since 2000 as is indicated on the website. After it was acquired by Kose in 2014, the brand still remained cruelty-free.

It can sometimes be challenging to know for sure whether brands are cruelty- free or not. The words most of the brands use on the website are deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate for animal testing.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. The brands agree because they want to access large markets such as Mainland China. This is the case with many American and European brands such as the French brand Caudalie.

Is Tarte Leaping Bunny Certified?

Tarte has not been certified by Leaping Bunny.

One of the ways of eliminating any doubts related to whether a company is cruelty-free is checking the Leaping Bunny or PETA website for the list of brands that have been certified as cruelty-free. Sometimes, organizations that are cruelty-free certified have the bunny logo on their websites. Some even include the bunny on product labels. 

Tarte develops great products and has been in the business for many years. The brand also manufactures its products in Europe where animal cruelty was banned since 2013. Although, that doesn’t automatically mean that the brand or its products are cruelty-free. The brand has been involved in supporting the end of animal testing worldwide.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization which seems to e the case with Tarte.

Where to buy Tarte Products?

Tarte products are available on the company’s website which ships to most countries. The brand products are also available in many of the cosmetic product retailers including Sephora and Ultra. Check the latest prices of popular Tarte products here on Amazon.

The brand expanded to sell in other parts of the world including Australia, Canada, Europe and basically most countries. The brand has chosen not to sell in Mainland China because of the testing requirements. The choice has allowed the brand to remain cruelty-free.

I want to believe you found this post on is Tarte cruelty-free useful. I would greatly appreciate it if you share it with others and also follow me on Instagram for more helpful posts.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *