is Too Faced cruelty-free

If you are searching for the answer to is Too Faced cruelty-free or want to know is Too Faced vegan you are not alone. The cosmetics industry has been experiencing a shift and a large portion of consumers want to know the animal testing practices of large, medium, and small brands. Although there are some individuals who could not be bothered, the interest in cruelty-free and vegan makeup and skincare products has been growing steadily.

Is Too Faced Cruelty-Free?

Too Faced is cruelty-free. Too Faced is a well-known cosmetics company that develops and markets a range of effective skincare and makeup products including lipsticks, brushes, mascara, blush, and foundation. The brand’s wide range of products is a favorite of many people with different skin types including sensitive skin. It’s is a popular brand, that is cruelty-free.


Too Faced is one of the brands that is owned by Estee Lauder an American multinational. The cosmetic brand has chosen to adhere to policies that are different from those of its parent company. Estee Lauder is not cruelty-free and includes some form of animal testing.

Estee Lauder allows different brands under its portfolio to operate under different policies. Even after being acquired by Estee Lauder, Too Faced maintained its policies and doesn’t conduct any testing on animals both pre-production as well as during production for product development purposes.

Another brand under Estee Lauder’s portfolio and is also cruelty-free is BECCA.   

The brand Too Faced states that as an international company that sells worldwide it aims to supply its products to its customers through authorized retailers as well as through the official website. However, different nations have different testing requirements.

Is Too Faced sold in China?

No, Too Faced is not sold in China. The brand is cruelty-free because it doesn’t agree to either does it pay for animal testing a requirement for the items to be sold in physical stores in Mainland China. The nation still requires all cosmetic brands sold in physical stores in the country to pay and participate in post-production animal testing.

Too Faced, unlike many other cosmetic brands, has opted to stay out of the Chinese market. The brand hasn’t been submitting and paying for their products to be tested on animals so as to be allowed to sell in Mainland China. Many other companies agree to the testing so as to abide by the mandatory registration requirements set by Chinese regulators.

Is Too Faced Made in China?

The brand Too Faced doesn’t manufacture its products in China. Too Faced manufactures its products in the United States. The cruelty-free brand wanted to ensure that the ingredients used to make the products are also cruelty-free.

Is Too Faced 100% Vegan?

Too Faced is not a brand that is 100% vegan. The brand indicates that some of its products are vegan.

However, the brand uses beeswax, lanolin, carmine, and other animal-derived ingredients when making some of the products which makes them non-vegan. It’s advisable to check the list of ingredients if you are searching for Too Faced vegan products.

Is Too Faced Organic or Natural?

Too Faced is not organic or natural. The company doesn’t make any claims that their products are made with organic and natural ingredients.

However, the products are made without the use of harmful ingredients such as parabens. So, Too Faced products are paraben-free.

Is Too Faced Gluten-Free?

No, not all Too Faced products are gluten-free. The brand doesn’t make any claims that any of its products are gluten-free. The company also indicates that it cannot guarantee that any of the ingredients or products are developed in allergen-free environments.

Is Too Faced PETA Approved?

Too Faced is PETA approved. The popular brand Too Faced doesn’t test on animals and is, therefore, PETA certified. Now you have the answer to is Too Faced cruelty-free?

The brand has been cruelty-free since 2001. It has been a part of the Beauty Without Bunnies Cruelty-Free Program since then. After it was acquired by Estee Lauder in 2016, the brand still remained cruelty-free.

It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free.

The words most of the brands use on the website are deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. The brands agree because they want to access large markets such as Mainland China. This is the case with many American and European brands such as the French brand Caudalie.

Too Faced Cruelty-Free

Too Faced has not been certified by Leaping Bunny.

One of the ways of eliminating any doubts related to whether a company is cruelty-free is checking the Leaping Bunny or PETA website for the list of brands that have been certified as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Too Faced develops great products and has been in the business for many years. The brand also manufactures its products in the U.S. where the drive for ending animal cruelty has been building gradually. Although, that doesn’t automatically mean that the brand or its products are cruelty-free. The brand has been involved in supporting the end of animal testing for many years.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization which seems to be the case with Too Faced.

Where to buy Too Faced Products

Too Faced products are available on the company’s website which ships to most countries. The brand products are also available in many of the cosmetic product retailers including Sephora and Ultra. 

The brand expanded to sell in other parts of the world including United Kingdom, Canada, Ireland, and Mexico. In all the locations that the brand ships to, there are no requirements for animal testing requirements. The choice has allowed the brand to remain cruelty-free.

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