is Urban Decay cruelty-Free and vegan

If you are wondering is Urban Decay cruelty-free or want to know is Urban Decay vegan you are not alone. The cosmetics industry has been experiencing a shift and a large portion of consumers want to know the animal testing practices of all types of brands including large, medium, and small brands. Granted, there are some individuals who could not be bothered, however, the interest in cruelty-free and vegan makeup and skincare cosmetics has been growing steadily.

Is Urban Decay Cruelty-Free?

Urban Decay is cruelty-free. Urban Decay is a well-known cosmetics company that develops and markets a range of effective skincare and makeup products including lipsticks, brushes, powder, mascara, blush, eyeshadow, and foundation. The brand’s wide range of products is loved by many people with different skin types including those with sensitive skin. It’s is a popular brand, that is cruelty-free.


Urban Decay is one of the brands that is owned by L’Oreal a French multinational. The cosmetic brand has chosen to adhere to policies that are different from those of its parent company. L’Oreal is not cruelty-free and includes some form of animal testing.

L’Oreal allows different brands under its portfolio to operate under different policies. Even after being acquired by L’Oreal, Urban Decay maintained its policies and doesn’t conduct any testing on animals both pre-production as well as during production for product development purposes.   

The brand L’Oreal states that as an international company that sells worldwide it aims to supply its products to its customers through authorized retailers as well as through the official website. However, different nations have different testing requirements.

Is Urban Decay Sold in China?

No, Urban Decay doesn’t sell in China. The brand is cruelty-free because it doesn’t agree to either does it pay for animal testing a requirement for the items to be sold in physical stores in Mainland China. The country still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

Urban Decay, unlike many other cosmetic brands, has made the decision to not sell in the Chinese market. The brand hasn’t been submitting and paying for their products to be tested on animals so as to be allowed to market and sell in Mainland China. Many other companies agree to the testing so as to abide by the mandatory requirements set by Chinese regulators.

Is Urban Decay Made in China?

The brand Urban Decay doesn’t manufacture its products in China. Urban Decay manufactures its products in the United States.

The cruelty-free brand wanted to ensure that the ingredients used to make the products are also cruelty-free. The brand claims that it requires all its suppliers to certify that the raw materials used in the creation of the brand’s product are cruelty-free.

Is Urban Decay 100% Vegan?

Urban Decay is not a brand that is 100% vegan. The brand indicates that some of its products are vegan.

However, the brand uses beeswax, carmine, lanolin, and other animal-derived ingredients when making some of the products which makes them non-vegan. The brand doesn’t have a vegan line but clearly labels the products that are vegan. It’s advisable to check the list of ingredients if you are searching for Urban Decay vegan products.

Is Urban Decay Natural or Organic?

Urban Decay is not organic or natural. The company doesn’t make any claims that their products are made with organic or natural ingredients.

However, the products are made without the use of harmful ingredients. So, if you’re wondering is Urban Decay paraben-free? The answer is Yes, Urban Decay products are paraben-free.

Is Urban Decay Gluten-Free?

No, not all Urban Decay products are gluten-free. The brand doesn’t make any claims that any of its products are gluten-free. The company also provides no guarantee that any of the ingredients or products are developed in allergen-free environments.

Is Urban Decay PETA Approved?

Urban Decay is PETA approved. The popular brand Urban Decay doesn’t test on animals and is, therefore, PETA certified. Now you have the answer to is Urban Decay cruelty-free?

The brand has been cruelty-free for a while. After it was acquired by L’Oreal in 2012, the brand still remained cruelty-free.

It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free.

The words most of the brands use on the website are deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements.

The brands agree because they want to access large markets such as Mainland China. However, there are many American and European brands that remain cruelty-free and don’t adopt the testing policies of their parent companies. An example is Too Faced which is owned by Estee Lauder.

Urban Decay Cruelty-Free

Urban decay does not have Leaping Bunny certification.

One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website for the list of brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Urban Decay develops great products and has been in the business since the early 1990s. The brand also manufactures its products in the U.S. where the drive for ending animal cruelty has been building gradually. Although, that doesn’t automatically mean that the brand or its products are cruelty-free.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization which seems to be the case with Urban Decay.

Where to Buy Urban Decay Products?

Urban Decay products are available on the company’s website which ships to most countries. The brand products are also available in many of the cosmetic product retailers including Sephora and Ultra. Check the latest prices for popular Urban Decay products here on Amazon.

The brand expanded to sell and ship to over 225 countries around the world including United Kingdom, Ireland, and Mexico. In many of the locations that the brand ships outside of the U.S. it partners with The choice has allowed the brand to remain cruelty-free.

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