is BECCA cruelty free

There are many customers wondering is BECCA cruelty-free? The beauty world is now more than ever before more conscious about the development and testing of skincare and beauty products. A significant portion of the consumers is after cruelty-free and vegan skincare products. The majority of the people are pushing for “beauty without the bunnies.”

Is BECCA Cruelty-Free?

BECCA is cruelty-free. BECCA has many types of products that are available for sale in different countries. The reach for the brand has expanded especially after the company was acquired in 2018. The brand is now available worldwide producing and selling many skincare and makeup products.  

Brand Cruelty-FreeVegan

BECCA has chosen not to follow the testing policies of its parent company Estee Lauder. BECCA is one of the many brands under the Estee Lauder portfolio. It is well known that Estee Lauder is not cruelty-free.

The multinational brand states that a cosmetics company doesn’t believe in using animals in its laboratory research. The company has developed and uses other alternatives to assess the efficacy and safety of BECCA products and ingredients.

Is BECCA Sold in China?

BECCA is not sold in China. Beauty brands have to conduct animal testing which is a requirement for cosmetic products to be allowed to sell in physical stores China. The Chinese regulators still require animal-testing in post-production as part of their regulatory safety process.

BECCA was cruelty-free before it was acquired by Estee Lauder. The brands under Estee Lauder have different animal testing policies. An example is Origins which is also owned by Estee Lauder but is not cruelty-free.

There are many brands that don’t test their products on animals both pre and during production. However, they submit the finished products for animal testing post-production. The submission and payment make the brands not cruelty-free.

BECCA Cruelty-Free

BECCA doesn’t follow the animal testing policies of the parent company Estee Lauder. The company states that they believe in the power of nature as well as in the proof of science. The brand believes that it’s unnecessary to conduct safety tests on animals.

BECCAs conducts most of its tests using volunteers. It’s the company’s primary way of ensuring that the products are safe for their customers.

Is BECCA Vegan?

BECCA is not vegan. Many of the ingredients used to make a wide range of BECCA cosmetics and skincare products are sourced from animals as well as from animal by-products. 

On its website, BECCA states that they don’t claim that any of their products are vegan or gluten-free.

Is BECCA Organic?

BECCA is not organic. The brand doesn’t claim that any of their products are organic.

Leaping Bunny or PETA Certified

BECCA is PETA certified. The company got its PETA certification before it was acquired by Estée Lauder. The brand is not Leaping Bunny certified.

There have been concerns as to whether the brand has started selling in China following the ongoing expansions to Asia under Estee Lauder (which sells in China). As at the time of writing this article there was no evidence found to indicate the sale of BECCA in China.

Now you have the answer to is BECCA cruelty-free? You might have some difficulties making sense of the claims made by cosmetic brands. Many people struggle because a lot of the language used includes words such as “We don’t test on animals”. The information is not straight forward and can be confusing.

Where to Buy BECCA Products?

BECCA products are available in most retail outlets. You can check the latest prices for some of the most popular BECCA products here on Amazon.

One sure way of confirming a brand’s animal-testing policies is checking the company’s website for the Leaping Bunny or PETA Bunny logo. Organizations that are Leaping Bunny certified have been confirmed as cruelty-free.

I also want to point out that some organizations that are cruelty-free sometimes choose not to seek certification from Leaping Bunny. Furthermore, a significant portion of those that are already certified also chooses to exclude the bunny logo on their products.

I hope you found this article on is BECCA cruelty-free helpful. If so, I would appreciate it if you share it and also followed me on Pinterest and Instagram for more helpful posts coming up in the future.

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One Comment

  1. EEEEEE!
    It’s so complicated to be a bleeding heart these days! 😀
    I used to be able to just buy pretty much everything from MAC, but they’re dead to me now.
    I’m happy to know that I don’t have to dump Becca, too.

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