is Not Your Mother's cruelty-free and vegan

Find out is Not Your Mother’s cruelty-free and is Not Your Mother’s vegan, gluten-free, and paraben-free. Whether you are just learning about this American brand or you are a potential customer you might want to find out more about this brand. Buyers in the market have been pushing for change and a large portion of consumers want to know the animal testing practices of both new and old brands. The interest in cruelty-free and vegan makeup, skincare cosmetics, and fragrances has been growing steadily.

Is Not Your Mother’s Cruelty-Free?

Not Your Mother’s is cruelty-free. Not Your Mother’s doesn’t test on animals at any stage from development to the final product delivery to consumers. The brand is a cosmetics company that creates and markets a range of popular hair care products including shampoos, mousse, conditioners, and gels. The brand’s wide range of products is loved by many people with all types of hair. It’s is a brand that is popular that is fortunately also cruelty-free.


Not Your Mother’s as a brand is owned by DeMert Brands. The cosmetics brand is loved by many people both in the USA and across the world. The brand produces quality products and aims at making hair care products that are easy to use and effective.

The cosmetic brand has chosen to adhere to policies that don’t include any form of animal testing.  Not Your Mother’s has been cruelty-free since the beginning and has remained cruelty-free. 

Is Not Your Mother’s Sold in China?

NO, Not Your Mother’s is not sold in China. The brand is cruelty-free because it doesn’t agree either does it pay for animal testing. The tests are part of the mandatory requirements for the items to be sold in physical stores in Mainland China. The nation of China still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

Not Your Mother’s, unlike many other cosmetic brands, has made the decision to stay out of the Chinese market. The brand has stayed away from submitting and paying for their products to be tested on animals so as to be allowed to market and sell in Mainland China. Many other companies agree to different types of testing so as to abide by the mandatory requirements set by Chinese regulators.

Is Not Your Mother’s Made In China?

Not Your Mother’s is manufactured in the USA. The brand Not Your Mother’s doesn’t do any form of manufacturing in China. The company also claims that it has strict quality control over the procedures and the materials used.

Not Your Mother’s manufactures its products in the USA before shipping them to different parts of the world. The brand sources the ingredients used to make the products from suppliers and manufacturers who are also cruelty-free.

Is Not Your Mother’s 100% Vegan?

All of Not Your Mother’s products are vegan and vegetarian-friendly except 3 products. The brand indicates that all of its product formulations are vegan. The brand Not Your Mother’s does use keratin and other animal-derived ingredients and animal by-products when making some of the products which makes them no-vegan. The non-vegan products are Way to Grow Leave-in conditioner, Knotty to Nice Conditioning detangler, and Double Take Dry Finish Texture Spray.

However, all the brand has many vegan products that don’t contain any animal by-products or animal-derived ingredients.  It is also advisable to check the product labels first before making a purchase. You could also contact the brand’s customer service for more information.

Is Not Your Mother’s Organic and Natural?

Not Your Mother’s is not 100% organic or natural. The company does have a naturals line which they claim that its products are made with 98% naturally derived ingredients.

They also do indicate that they use a lot of natural ingredients and mix them with other ingredients that are not natural when making their products.

Is Not Your Mother’s Paraben-Free?

Not Your Mother’s has many paraben-free products. Parabens are some of the compounds that are controversial in their use in cosmetics. Many cosmetics companies have changed their formulas to eliminate the compounds from their products.

There is a group that feels the compounds are harmful and should not be included in cosmetics. The second group feels that the compounds have been approved by the FDA and other organizations and are therefore okay.

So, if you’re wondering is Not Your Mother’s paraben-free? The answer is Yes, some Not Your Mother’s products don’t contain parabens. An example is the Naturals line.

Is Not Your Mother’s 100% Gluten-Free?

Yes, all of the Not Your Mother’s products are gluten-free. It is important to note that Not Your Mother’s products do carry the gluten-free label. The brand also does include gluten-free statements on all of its products on its website.

Not Your Mother’s also confirms that all of its products are gluten-free on email and social media. It’s one of the brands that you can comfortably purchase without the need to read the labels first or contact the brand’s customer service.  

Is Not Your Mother’s Sulfate-free?

Yes, some of Not Your Mother’s products are sulfate-free. The brand does claim that some of its products are sulfate-free.

An example of the products without sulfates is the Natural Line.

Is Not Your Mother’s Phthalates-free?

Yes, some Not Your Mother’s products are phthalates-free. Some haircare brands avoid products such as sodium, phthalates, dyes when developing their products. Not Your Mother’s develops some products that don’t contain phthalates. The Naturals line doesn’t contain any phthalates.

Is Not Your Mother’s PETA Cruelty-Free Approved?

Not Your Mother’s is not PETA certified. The popular brand Not Your Mother’s does not test on animals but is not PETA certified. Now you have the answer to is Not Your Mother’s cruelty-free?

It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by large corporations that are not cruelty-free.

The statements most of the brands make on their websites are also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also indicate that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. The brands agree because they want to access large markets such as Mainland China.

However, there are many American and European brands that remain cruelty-free and don’t adopt the testing policies of their parent companies.

Not Your Mother’s Cruelty-Free

Not Your Mother’s is not certified as cruelty-free by Leaping Bunny. One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website for the list of cosmetics brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Not Your Mother’s develops great products and has been in the business for a while. The brand has been focused on producing quality products that are effective and also cruelty-free.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetics brands seek certification from just one or two organizations while others don’t which seems to be the case with Not Your Mother’s. Juvia’s Place and Simple are also other brands that are cruelty-free but don’t have any certification. 

Where to Buy Not Your Mother’s Products?

Not Your Mother’s products are available on the company’s website which ships to different locations. The brand products are also available in several cosmetic product retailers. They are available at popular outlets including Ulta. 

The brand expanded to sell and ship to many different countries around the world including the United Kingdom, Australia, USA. Canada, and other international locations. In all of the locations that the brand ships outside of the USA. or sells in physical stores, animal testing is not carried out. The choice has made the brand remain cruelty-free.

You can also check out these other haircare brands, Batiste, Renpure, and It’s A 10.

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is Not Your Mother's cruelty free, vegan, gluten free and sulfate free

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