is It's A 10 cruelty-free and vegan

Find out is It’s A 10 cruelty-free and is It’s A 10 vegan, sulfate-free, gluten-free and organic. Whether you are just learning about the brand or are a potential customer you might want to find out more about this brand. Buyers in the cosmetics industry have been experiencing a shift and a large portion of consumers want to know the animal testing practices of both new and old brands. The interest in cruelty-free and vegan haircare, makeup, skincare cosmetics, and fragrances has been growing steadily.

Is It’s A 10 Cruelty-Free?

It’s A 10 is cruelty-free. It’s A 10 doesn’t test on animals at any stage from development to the final product. The brand is a cosmetics company that develops and markets a range of popular hair care products including serums, shampoos, masks, leave-in, mousse, and conditioners. The brand’s wide range of products is loved by many people with different hair types. It’s is a brand that is popular that is fortunately also cruelty-free.


It’s A 10 is a U.S based brand that was founded by Carolyn Aronson. The cosmetics brand is loved by many because it produces high-quality products and sells them directly to the customers through her blog and social media platforms.

The cosmetic brand has chosen to adhere to policies that don’t include any form of animal testing.  It’s A 10 has been cruelty-free since the beginning and has remained cruelty-free. 

Is It’s A 10 sold in China?

NO, It’s A 10 is not sold in China. The brand is cruelty-free because it doesn’t agree either does it pay for animal testing. The tests are part of the mandatory requirements for the products to be sold in physical stores in Mainland China. The country still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

It’s A 10, unlike many other cosmetic brands, has made the decision to stay out of the Chinese market. The brand has stayed away from submitting and paying for their products to be tested on animals so as to be allowed to market and sell in Mainland China. Many other companies agree to different types of testing so as to abide by the mandatory requirements set by Chinese regulators.

Where is It’s A 10 Made?

It’s A 10 is made in the U.S. The brand It’s A 10 doesn’t do any manufacturing in China. The brand also claims that it has strict quality control over the procedures and the materials used.

It’s A 10 manufactures its products in the U.S. before shipping them to different parts of the world. The brand sources the ingredients used to make the products from suppliers and manufacturers who are also cruelty-free.

Is It’s A 10 100% Vegan?

No, It’s A 10 is a brand that is not 100% vegan. The brand indicates that some of its products are vegan. The brand It’s A 10 does use sheep’s wool and other animal-derived ingredients and by-products when making most of the products which makes them no-vegan.

However, the brand has some vegan products that don’t contain any animal by-products or animal-derived ingredients. It is advisable to check the product labels first before making a purchase. You could also contact the brand’s customer service for more information.

Is It’s A 10 Organic and Natural?

It’s A 10 is not organic or natural. The company doesn’t make any claims that their products are made with organic or natural ingredients. However, they do indicate that they use a lot of natural ingredients and mix them with other ingredients that are not natural when making their products.

Is It’s A 10 Paraben-Free?

Some It’s A 10 products are paraben-free. Parabens are some of the compounds that are controversial in their use in cosmetics. Many cosmetics companies have changed their formulas to eliminate the compounds from their products.

There is a group that feels the compounds are harmful and should not be included in cosmetics. The second group feels that the compounds have been approved by the FDA and other organizations and are therefore okay.

So, if you’re wondering is It’s A 10 paraben-free? The answer is Yes, some It’s A 10 products don’t contain parabens.

Is It’s A 10 Gluten-Free?

Yes, some of It’s A 10 products are gluten-free. It is important to note that It’s A 10 products don’t carry the gluten-free label. The brand does include gluten-free statements on some of its products on its website.

It’s A 10 also confirms that some of its products have gluten. It’s advisable to read the labels first or contact the brand’s customer service before making a purchase if you are really interested in gluten-free products.

Is It’s A 10 Sulfate-free?

Yes, some It’s A 10 products are sulfate-free. The brand doesn’t indicate that all of its products are sulfate-free.

If you are looking for sulfate-free hair care products from It’s A 10, it’s advisable to contact the customer service and also check the ingredients lists. An example of a haircare brand that is 100% sulfate-free is Batiste.

Is It’s A 10 Sodium-free?

Some, It’s A 10 products are sodium-free. It’s A 10 does indicate that some of the products contain sodium. It’s advisable to check the product lists before making a purchase.

Is It’s A 10 PETA Cruelty-Free Approved?

It’s A 10 is not PETA approved. The popular brand It’s A 10 does not test on animals but it is, not PETA certified. Now you have the answer to is It’s A 10 cruelty-free?

It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by large corporations that are not cruelty-free.

It’s A 10 is an independently owned cosmetics brand. It is not owned by any multinational giant and makes animal testing policies independently.

The statements most of the brands make on their websites are also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. The brands agree because they want to access large markets such as Mainland China.

However, there are many American and European brands that remain cruelty-free and don’t adopt the testing policies of their parent companies.

It’s A 10 Cruelty-Free

It’s A 10 is certified as cruelty-free by Leaping Bunny. Further answering the question is It’s A 10 cruelty-free?

One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website for the list of cosmetics brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

It’s A 10 develops great products and has been in the business for several years. The brand has been focused on producing effective and easy-to-use products that are also cruelty-free.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization which seems to be the case with It’s A 10.

Where to buy It’s A 10 Products?

It’s A 10 products are available on the company’s website which ships to different countries. The brand products are also available in several cosmetic product retailers. They are available at popular outlets including Sephora and Ulta. 

The brand expanded to sell and ship to many different countries around the world including the United Kingdom, U.S., and Canada. In all of the locations that the brand ships outside of the U.S. or sells in physical stores, animal testing is not carried out. The choice has made the brand remain cruelty-free.

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