is Living Proof cruelty-free and vegan

Find out is Living Proof cruelty-free and is Living Proof vegan or gluten-free, paraben-free and sulfate-free. The cosmetics industry has been experiencing significant changes and many buyers want to know the animal testing policies of both foreign and local brands. Although there are many individuals who could not be bothered, the quest for cruelty-free and vegan makeup as well as skincare products has been growing steadily.

Is Living Proof Cruelty-Free?

Living Proof is cruelty-free. Living Proof doesn’t agree with animal testing at any level during production and marketing. The cosmetics company develops and markets a range of popular hair care products including shampoos, conditioners, anti-frizz, and hair styling products. The brand’s wide range of products is a favorite of many people with different hair types all across the world. It’s is a popular brand, that is also cruelty-free.


Living Proof is one of the brands that is owned by Unilever since 2016. The cosmetic brand has chosen to adhere to policies that are different from those of its parent company. Unilever is not cruelty-free and includes some forms of animal testing.

Unilever allows different brands under its portfolio to operate under different policies. The Living Proof brand was founded in 2005. The well-known brand has maintained its policies and doesn’t conduct testing on animals both pre-production as well as during production for product development purposes. It also doesn’t conduct post-production testing.

Examples of cruelty-free brands under the Unilever portfolio include Hourglass, Simple, Dove, and Tarte. Tresemme and Suave are companies under Unilever that are not cruelty-free.

The brand Unilever states that as an international company that sells worldwide it aims to supply its products to its customers through authorized retailers as well as through the official website. However, different nations have different testing requirements.

Is Living Proof Sold in China?

No, Living Proof is not sold in China. Living Proof is cruelty-free because it does not agree to or pay for animal testing a requirement for the hair products to be sold in physical stores in Mainland China. The Asian country still requires all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal test activities.

Living Proof, unlike many other cosmetic brands, has opted to stay out of the Chinese market. The brand has not been submitting and paying for their items to be tested on animals and is therefore not allowed to sell in Mainland China. Many other companies agree to the testing so as to abide by the mandatory registration requirements set by Chinese regulators.

Where is Living Proof Made?

The brand Living Proof manufactures its products in the U.S. Living Proof products are not made in China. The products are made in the U.S. before they are shipped to different parts of the world.

Is Living Proof 100% Vegan?

Living Proof is not 100% vegan. The brand indicates that most of its products are vegan. However, the brand also indicates that it uses beeswax, lanolin, and other animal-derived ingredients when making some of the products which makes them non-vegan.

The brand indicates that it aims to increase its range of vegan-friendly products. It’s advisable to check the list of ingredients if you are searching for Living Proof vegan products.

Is Living Proof Organic or Natural?

Living Proof is not organic or natural. The company doesn’t make any claims that all its products are made with organic or natural ingredients. The brand only indicates that it uses ingredients that are safe and non-toxic.

Is Living Proof Paraben-Free?

Living Proof is 100% paraben-free. The cosmetic industry has been dealing with controversy when addressing the use of some of the compounds such as parabens.

There is a group that feels the compounds are harmful and should not be included in cosmetics. The second group feels that the compounds have been approved by the FDA and other organizations and are therefore okay.

So, if you’re wondering is Living Proof paraben-free? Living Proof products are paraben-free. Living Proof also indicates that all its products are phthalates-free and silicone-free as well. It’s advisable to check the product labels for the list of ingredients.

Is Living Proof Gluten-Free?

No, not all Living Proof products are gluten-free. The brand indicates that some of its lines are gluten-free. The gluten-free products are made without rye, wheat or barley. The best way to know for sure is to contact the brand’s customer service and ask if a particular product is gluten-free or not.

Is Living Proof Hypoallergenic?

No, many of the products from Living Proof are not hypoallergenic. The hypoallergenic products are ideal for people with hypersensitive skin.

The company also provides no guarantee that any of its products are allergy tested or developed in an environment that is allergen-free.  

Is Living Proof PETA Approved?

Living Proof is PETA approved. The popular brand Living Proof doesn’t agree with animal testing and is, therefore, PETA certified. Now you have the answer to is Living Proof cruelty-free?

The brand has been certified as cruelty-free for many years. It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free.

The words most of the brands use on the website are also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals”. Most of the brands also claim that they don’t support animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private laboratories, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

Living Proof Cruelty-Free

Living Proof has not been certified by Leaping Bunny although its cruelty-free. The most common type of animal cruelty reported by far in the cosmetics industry takes place after the final products are manufactured. Many of the cosmetics brands conform to post-production-testing requirements.

The brands agree because they want to access large markets such as Mainland China. The choice made by each of the brands is company-specific depending on the convictions of the owners.

One of the ways of eliminating any doubts related to whether a company is cruelty-free is checking the Leaping Bunny website or PETA website for the list of brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Living Proof develops great science-backed products and has been in the business for several years. The brand also manufactures its products in the U.S. where the drive for ending animal cruelty has been growing gradually. That doesn’t automatically mean that the brand or its products are cruelty-free.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Living Proof has chosen to seek cruelty-free certification from PETA only.

Where is Living Proof Sold?

Living Proof products are available on the company’s website which ships both locally and internationally. The brand products are also available in many cosmetic product retailers including Ulta, Sephora, and CVS.

The brand has expanded and is sold to different parts of the world both online and in physical stores. In the locations that the brand sells, there are no requirements that include animal testing. The choice has made the brand to be classified as cruelty-free.

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