Is Matrix cruelty-free and vegan

Find out is Matrix cruelty-free and is Matrix vegan, sulfate-free, paraben-free, and organic. Whether you are a loyal customer or a potential customer you might want to find out more about this popular brand. Consumers in the cosmetics industry have been experiencing a shift and a large portion of buyers want to know the animal testing practices of different types of brands. The interest in cruelty-free and vegan makeup, skincare, haircare, and fragrances has been growing steadily over the past decade.

Is Matrix Cruelty-Free?

Matrix is not cruelty-free. Matrix tests on animals’ post-production before the products are delivered to consumers in some countries. The brand is a well-known cosmetics company that develops and markets a range of popular hair care products including shampoos, treatments, conditioners, oils, serums, and hair masks. The brand’s wide range of affordable products is loved by many people with different hair types. It’s is a popular brand that is unfortunately not cruelty-free.


Matrix is a drugstore American haircare brand. The haircare brand is loved by many because it produces high-quality products that are also easily available and also fairly priced.

Matrix is one of the brands that is owned by L’Oreal a French multinational. The cosmetic brand has chosen to adhere to policies that are similar to those of its parent company. L’Oreal is not cruelty-free and includes some form of animal testing.

L’Oreal allows different brands under its portfolio to operate under different policies. Even after being acquired by L’Oreal, Matrix maintained its policies and does agree to test on animals’ post-production. An example of a brand owned by L’Oreal that is cruelty-free is NYX. CeraVe and Essie are also owned by L’Oreal but are not cruelty-free.

The brand L’Oreal states that as an international company that sells worldwide it aims to supply its products to its customers wherever they are located. The brand sells through authorized retailers as well as through the brand’s official websites. However, different nations have different testing requirements.

Is Matrix Sold in China?

Yes, Matrix is sold in China. The brand is not cruelty-free because it does agree and also pays for animal testing. The tests are part of the mandatory requirements for the items to be sold in physical stores in Mainland China. The country still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

Matrix, just like many other cosmetic brands, has decided to expand into the Chinese market. The brand has been submitting and paying for their products to be tested on animals to be allowed to market and sell in Mainland China. Many other companies agree to the testing to abide by the mandatory requirements set by Chinese regulators.

Is Matrix Made in China?

No, Matrix hair care products are manufactured in the U.S. The brand doesn’t make any of its products in China.

Matrix manufactures its products in America before shipping them to different parts of the world. The brand sources the ingredients used to make the products from different places.

Is Matrix 100% Vegan?

No, Matrix is a brand that is not 100% vegan. The brand does use keratin, honey, and other animal-derived ingredients when making most of its products which makes them non-vegan. If you are looking for Matrix vegan hair care products, it’s advisable to check the product labels or contact their customer care for a list of vegan products.

Is Matrix Organic and Natural?

Matrix is not organic or natural. The company doesn’t make any claims that their products are made with all organic or natural ingredients. However, they do indicate that they use safe ingredients in their products which also include natural ingredients.

Is Matrix Paraben-Free?

Matrix is not 100% paraben-free. Parabens are some of the compounds that are controversial in their use in cosmetics. Many cosmetics companies have changed their formulas to eliminate the compounds from their products.

So, if you’re wondering is Matrix paraben-free? The answer is some Matrix products do contain parabens. However, the brand has paraben-free products. Again, it’s advisable to contact the brand or check the list of ingredients for each product.

Is Matrix Gluten-Free?

No, Matrix products are not gluten-free. It is important to note that Matrix doesn’t claim that any of its products are gluten-free. The brand also indicates that when it uses wheat, rye, oat, and barley-derived ingredients it lists them in the label.

It’s advisable to read the labels first or contact the brand’s customer service before making a purchase. If you are interested in gluten-free products, you are probably better off looking for products from another brand.

Is Matrix Sulfate-free?

Some, Matrix products are sulfate-free. The brand does indicate that some of its products are sulfate-free.

However, the company provides no guarantee that all of the ingredients or products are developed in allergen-free environments.

Is Matrix Silicon-free?

Some, Matrix products are silicon-free. All the silicon-free products can be identified by checking the list of ingredients.

Is Matrix PETA Cruelty-Free Approved?

Matrix is not PETA approved. The popular hair care brand does test on animals and is, therefore, not PETA certified. Now you have the answer to is Matrix cruelty-free?

It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free.

The statements most of the brands make on their sites are also deceptive and aimed at confusing the public. Sometimes companies use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their testing facilities, some brands such as Matrix pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. The brands agree because they want to access large markets such as Mainland China.

However, many American and European brands remain cruelty-free and don’t adopt the testing policies of their parent companies. An example of a cruelty-free brand is Paul Mitchel.  

Matrix Cruelty-Free

Matrix does not have Leaping Bunny certification. Further answering the question is Matrix cruelty-free?

The matrix brand indicates that they comply with the safety testing requirements in all countries including those that still use animals.

One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website for the list of cosmetics brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Matrix develops great hair care products and has been in the business for decades. The brand also manufactures and sells to different parts of the world. The brand has been focused on producing affordable products that are also professional.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization while others don’t which seems to be the case with Matrix.

Where to Buy Matrix Products

Matrix products are available on the company’s website which ships to most locations. The brand products are also available in almost all cosmetic product retailers including Ulta, Target and Walgreens. 

The brand expanded to sell and ship to many countries around the world including the United Kingdom, Australia, China, Canada, and New Zealand. In some of the locations that the brand ships outside of the U.S. or sells in physical stores, animal testing still carried out. The choice has made the brand remain not cruelty-free.

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Matrix cruelty free and vegan, gluten free and sulfate free

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