is Fenty cruelty-free and vegan

If you are interested and wondering is Fenty cruelty-free or want to know is Fenty vegan you are not alone. Whether you are just learning about the brand or are a potential customer you might want to find out more about this brand. Players in the cosmetics industry have been experiencing a shift and a large portion of consumers want to know the animal testing practices of both new and old brands. The interest in cruelty-free and vegan makeup, skincare cosmetics, and fragrances has been growing steadily.

Is Fenty Cruelty-Free?

Fenty is cruelty-free. Fenty Beauty is a company that develops and markets a range of popular makeup products including lipsticks, palettes, eyeliners, and foundations. The brand’s wide range of products is loved by many people with different skin types. It’s is a brand that is gaining popularity that is also cruelty-free.


Fenty is owned by Rihanna. The brand was founded in 2017 in collaboration with Kendo Holdings. The cosmetics brand is loved by many because it produces fun high-quality products. The brand has become so popular because of its ability to be inclusive. It has over 50 shades of foundations.  

The cosmetic brand has chosen to adhere to policies that don’t include any form of animal testing.  Fenty has been cruelty-free since the beginning and has remained cruelty-free.  

Is Fenty Sold in China?

No, Fenty is not sold in Mainland China. The brand is cruelty-free because it doesn’t agree either does it pay for animal testing. The tests are part of the mandatory requirements for the items to be sold in physical stores in Mainland China. The country still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

Fenty, unlike many other cosmetic brands, has made the decision to stay out of the physical stores in mainland China. The brand has stayed away from submitting and paying for their products to be tested on animals so as to be allowed to market and sell in Mainland China. Many other companies agree to the testing so as to abide by the mandatory requirements set by Chinese regulators.

However, it’s important to note that Fenty does sell in Hongkong and Macau. The locations don’t set animal testing laws and foreign brands are able to sell without the mandatory lab testing requirements. Customers who are in Mainland China access the products through online platforms including Tmall Global where the brand has a store.

Where is Fenty Beauty Made?

Fenty makeup is made in the U.S. The brand Fenty doesn’t do any manufacturing in China. It also claims that it has strict quality control over the procedures and the materials used.

Fenty manufactures its products in America before shipping them to different parts of the world. The brand sources the ingredients used to make the products from suppliers and manufacturers who are cruelty-free.

Is Fenty 100% Vegan?

No, Fenty is a brand that is not 100% vegan. The brand indicates that some of its products are vegan. The brand Fenty does use carmine, beeswax, and other animal-derived ingredients when making most of the products which makes them no-vegan.

However, the brand has some vegan-friendly products that don’t contain any animal by-products or animal-derived ingredients. It is advisable to check the product labels first before making a purchase.  An example is the Pro Filt’r Soft Matte Longwear Foundation. You could also contact the brand’s customer service for more information.

Is Fenty Organic and Natural?

Fenty is not organic or natural. The company doesn’t make any claims that their products are made with organic or natural ingredients. However, they do indicate that they use a lot of natural ingredients and mix them with other ingredients that are not natural when making their products.

Is Fenty Paraben-Free?

Fenty is paraben-free. Parabens are some of the compounds that are controversial in their use in cosmetics. Many cosmetics companies have changed their formulas to eliminate the compounds from their products.

So, if you’re wondering is Fenty paraben-free? The answer is Yes, all Fenty products don’t contain parabens. All the Fenty products are also phthalate-free too.

Is Fenty Gluten-Free?

Yes, all of Fenty products are gluten-free. It is important to note that Fenty products don’t carry the gluten-free label. The brand does indicate that the formulations don’t include gluten-derived ingredients.  

However, the brand also indicates that they cannot provide any guarantee that the products don’t contain any traces of gluten due to the manufacturing process.

Is Fenty Hypoallergenic?

No, Fenty products are not hypoallergenic. The brand doesn’t claim that all its products are hypoallergenic.

The company also makes no claims that all of the ingredients or products are developed in allergen-free environments.

Is Fenty Non-comedogenic?

No, Fenty is not non-comedogenic. Some brands such as Clinique and ELF create and test, all the products to make them non-comedogenic. Fenty doesn’t make such claims but assures its customers that all the products are safe to use.

Is Fenty PETA Cruelty-Free Approved?

Fenty is not PETA approved. The popular brand Fenty does not test on animals but it is, not PETA certified. Now you have the answer to is Fenty cruelty-free?

It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free.

Fenty is an independently owned cosmetics brand. It is not owned by any multinational giant and makes animal testing policies independently.

The statements most of the brands make on their websites are also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. The brands agree because they want to access large markets such as Mainland China.

However, there are many American and European brands that remain cruelty-free and don’t adopt the testing policies of their parent companies.

Fenty Cruelty-Free

Fenty is not certified as cruelty-free by Leaping Bunny.

One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website for the list of cosmetics brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Fenty develops great products and has been in the business since 2017. The brand has been focused on developing inclusive products that are also cruelty-free.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization while others don’t which seems to be the case with Fenty.

Where to Buy Fenty Products?

Fenty products are available on the company’s website which ships to most countries. The brand products are also available in several cosmetic product retailers including popular outlets such as Sephora. 

You can also check the latest prices on popular Fenty Beauty products here on Amazon.

The brand expanded to sell and ship to many countries around the world including the United Kingdom, U.S. Sweden, Puerto Rico, Denmark, and Canada. In all of the locations that the brand ships outside of the U.S. or sells in physical stores, animal testing is not carried out. The choice has made the brand remain cruelty-free.

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