Is ELF cruelty-free and vegan

If you are one of the people wondering is ELF cruelty-free or want to know is ELF vegan you are not alone. Whether you are a loyal customer or a potential customer you might want to find out more about this well-known drug-store brand. Players in the cosmetics industry have been experiencing a shift and a large portion of consumers want to know the animal testing practices of different types of brands. The interest in cruelty-free and vegan makeup, skincare cosmetics, and fragrances has been growing steadily.

Is ELF Cruelty-Free?

ELF is cruelty-free. Eyes, Lips, and Face (ELF) is a well-known cosmetics company that develops and markets a range of popular skincare and makeup products including brush sets, palettes, primers, powders, highlighters, concealers, and foundation. The brand’s wide range of affordable products is loved by many people with different skin types. It’s is a popular brand that is also cruelty-free.


ELF is an inexpensive American brand. The brand was founded in 2004 in Oakland. The cosmetics brand is loved by many because it produces high-quality products and sells them at between $ 1 and $ 6.  

The cosmetic brand has chosen to adhere to policies that don’t include any form of animal testing.  ELF has been cruelty-free since the beginning and has remained cruelty-free.  

Is ELF sold in China?

NO, ELF is not sold in China. The brand is cruelty-free because it doesn’t agree either does it pay for animal testing. The tests are part of the mandatory requirements for the items to be sold in physical stores in Mainland China. The country still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

ELF, unlike many other cosmetic brands, has made the decision to stay out of the Chinese market. The brand has stayed away from submitting and paying for their products to be tested on animals so as to be allowed to market and sell in Mainland China. Many other companies agree to the testing so as to abide by the mandatory requirements set by Chinese regulators.

Is ELF Makeup Made in China?

Yes, Elf cosmetic products are made in China. The brand ELF does manufacture its products in China but claims that it has strict quality control over the procedures and the materials used.

ELF manufactures its products in China before shipping them to different parts of the world. The brand sources the ingredients used to make the products from different places.

Why is Elf Makeup so Cheap?

If you have been wondering why is ELF makeup so cheap? Part of the reason is that it’s made in China. It’s important to note that despite the fact that ELF skincare and makeup products are made in China, they are not sold in the nation’s physical stores.

Is ELF 100% Vegan?

Yes, ELF is a brand that is 100% vegan. The brand indicates that all of its products are vegan. The brand ELF doesn’t use carmine, lanolin, beeswax or any other animal-derived ingredients when making any of the products which makes them vegan.

The brand has replaced all animal by-products with synthetic versions. An example is the replacement of beeswax with synthetic beeswax. Lanolin has been replaced with Bis-Diglyceryl Polyacyladinpale-2. Even brushes that were previously made using horsehair are now made using synthetic fibers.  

Is ELF Organic and Natural?

ELF is not organic or natural. The company doesn’t make any claims that their products are made with organic or natural ingredients. However, they do indicate that they use “safe ingredients” in their products.

Is ELF Paraben-Free?

ELF is paraben-free. Parabens are some of the compounds that are controversial in their use in cosmetics. Many cosmetics companies have changed their formulas to eliminate the compounds from their products.

So, if you’re wondering is ELF paraben-free? The answer is Yes, all ELF products don’t contain parabens. The products are also free from phthalates and sulfates.   

Is ELF Gluten-Free?

Yes, the majority of ELF products are gluten-free. It is important to note that ELF products don’t carry the gluten-free label. Also, the brand doesn’t make any gluten-free statements on its website.

The only confirmation of ELF being gluten-free is on email. It’s advisable to read the labels first or contact the brand’s customer service before making a purchase if you are really interested in gluten-free products.

Is ELF Hypoallergenic?

Yes, ELF products are hypoallergenic. The brand indicates that all its products are hypoallergenic.

The company also provides a guarantee that all of the ingredients or products are developed in allergen-free environments.

Is ELF Non-comedogenic?

Yes, ELF is non-comedogenic. Some brands such as Clinique and ELF create and test, all the products to make them non-comedogenic.

Is ELF PETA Cruelty-Free Approved?

ELF is PETA approved. The popular drug store brand ELF does not test on animals and is, therefore, PETA certified. Now you have the answer to is ELF cruelty-free?

It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free.

The statements most of the brands make on their websites are also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. The brands agree because they want to access large markets such as Mainland China.

However, there are many American and European brands that remain cruelty-free and don’t adopt the testing policies of their parent companies. An example is Covergirl which is owned by Coty.

ELF Cruelty-Free

ELF does not have Leaping Bunny certification.

One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website for the list of cosmetics brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

ELF develops great products and has been in the business since early 2004. The brand also manufactures and sells to different parts of the world. The brand has been focused on producing affordable products that are also cruelty-free and vegan.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization which seems to be the case with ELF.

Where to buy Cruelty-Free ELF Products?

ELF products are available on the company’s website which ships to most countries. The brand products are also available in almost all cosmetic product retailers including Sephora and Ulta. 

You can also check the latest prices on some of the most popular ELF makeup and skincare products here on Amazon.

The brand expanded to sell and ship to over 17 countries around the world including the United Kingdom and Canada. In all of the locations that the brand ships outside of the U.S. or sells in physical stores, animal testing is not carried out. The choice has made the brand remain cruelty-free.

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One Comment

  1. WHY isn’t e.l.f. Leaping Bunny Certified. If e.l.f. is manufactured in China, it is hard to believe their ingredients aren’t tested by the Chinese government in some capacity. I want to be SURE that no animal has been tested (harmed) in the making of all of the e.l.f. products.

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