is Aveeno cruelty-free and vegan

If you are one of the people wondering is Aveeno cruelty-free or want to know is Aveeno vegan you are not alone. As a skincare and haircare organization, the brand is one of the well-known market players. Brands in the cosmetics industry have been experiencing a shift and a large portion of consumers want to know the animal testing practices of their favorite and popular brands. The interest in cruelty-free and vegan skincare and haircare has been growing steadily over the last decade.

Is Aveeno Cruelty-Free?

Aveeno is not cruelty-free. Aveeno is a well-known skincare company that develops and markets a range of popular skincare products including moisturizers, sunscreens, creams, lotions, and cleansers. The brand’s wide range of fairly priced products is loved by many people with different skin types. It’s is a popular brand that is unfortunately not cruelty-free.


Aveeno is one of the brands that is owned by Johnson and Johnson an American conglomerate. The cosmetic brand has chosen to adhere to policies that are similar to those of its parent company. Johnson and Johnson are not cruelty-free and include some form of animal testing.

Johnson and Johnson allow different brands under its portfolio to operate under different policies. Even after being acquired by Johnson and Johnson in 1999, Aveeno maintained its policies and does agree to test on animals’ post-production. Many of the brands owned by Johnson and Johnson are not cruelty-free including Neutrogena and OGX.  

The brand Johnson and Johnson state that as an international company that sells worldwide it aims to supply its products to its customers wherever they are located.

Johnson and Johnson state that the company wants to minimize using animals in their laboratory research that they conduct to assess the efficacy and safety of their products. The organization also states that using animals when developing their products is sometimes required to make sure that the products are effective and safe.

Is Aveeno sold in China?

Yes, Aveeno is sold in China. The brand is not cruelty-free because it does agree and it also pays for animal testing. Aveeno indicates that it agrees to animal testing where required by law. The tests are requirements for the items to be sold in physical stores in Mainland China. The country still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

Aveeno, just like Mary Kay and many other cosmetic brands, has made the decision to market and sell in the Chinese market. The brand has agreed to submit and pay for their products to be tested on animals so as to be allowed to market and sell in Mainland China. Many other companies agree to the testing so as to abide by the mandatory requirements set by Chinese regulators.

Where is Aveeno Made?

Aveeno products are made in different locations including Korea and Canada. The brand Aveeno doesn’t manufacture its products in China. Aveeno manufactures its products in these locations before shipping them to different parts of the world. The brand sources the ingredients used to make the products from different places.

Is Aveeno 100% Vegan?

Aveeno is not a brand that is 100% vegan. The brand indicates that it offers a few vegan-friendly products. However, the brand currently uses lanolin, honey and other animal-derived ingredients from fish and insects when making most of the products which makes them non-vegan.

The brand doesn’t have a vegan line, it also doesn’t label the few products as vegan. It’s advisable to check the list of ingredients if you are searching for Aveeno vegan products. You could also contact the brands’ customer service for more information on a particular product.

Is Aveeno Organic and Natural?

Aveeno is natural. The company makes the claim that their products are made with organic and natural ingredients. The brand sources ingredients grown using eco-friendly practices and without pesticides.

Is Aveeno Paraben-Free?

Aveeno products don’t contain parabens. Parabens are some of the compounds that are controversial in their use in cosmetics. Many cosmetics companies have changed their formulas to eliminate the compounds from their products.

So, if you’re wondering is Aveeno paraben-free? The answer is Yes, many Aveeno products don’t contain parabens. However, it’s always advisable to check the label for ingredients before making purchases.  

Is Aveeno Gluten-Free?

No, Aveeno products are not gluten-free. The brand doesn’t confirm any products as gluten-free in the whole range. The brand uses wheat and oats as some of the ingredients included in the products. If you’re looking for gluten-free products you are probably better off looking at other brands.

Is Aveeno Hypoallergenic?

Aveeno claims that some of its products are hypoallergenic. It is advisable to check the labels before making a purchase.

The company also provides no guarantee that any of the ingredients or products are developed in allergen-free environments.

Is Aveeno Non-comedogenic?

Aveeno claims that some of its products are non-comedogenic. The brand states that most of its products will not cause acne or clog pores. The products are also non-irritating because they are fragrant-free and are also blended with emollients.

Is Aveeno PETA Cruelty-Free Approved?

Aveeno is not PETA approved. The popular skincare brand Aveeno does test on animals and is, therefore, not certified by PETA. Now you have the answer to is Aveeno cruelty-free?

The brand has never been cruelty-free since it was developed in 1945. After it was acquired by Johnson and Johnson in 1999, the brand did not become cruelty-free.

It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free.

The words most of the brands use on the website are also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also common for brands to use ingredients from suppliers who conduct tests on animals independently.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands including Aveeno conform to post-production-testing requirements. The brands agree because they want to access large markets such as Mainland China.

However, there are many American and European brands that remain cruelty-free and don’t adopt the testing policies of their parent companies.

Aveeno Cruelty-Free

Is Aveeno cruelty-free? No, and thus it is also not certified by Leaping Bunny.

One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website for the list of brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Aveeno develops great products using naturally grown seeds especially oats and has been in the business since 1945. The brand also manufactures and sells to different parts of the world. The brand has been focused on producing affordable products that are effective.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization while others don’t which seems to be the case with Aveeno.  

Where to buy Aveeno Products?

Aveeno products are available on the company’s websites which ships to most countries. The brand products are also available in almost all cosmetic product retailers including Walgreens, CVS, and Walmart. 

The brand expanded to sell and ship to many countries around the world including the United Kingdom, Korea, U.S. Australia, China, Hongkong, Brazil, and Mexico. In some of the locations that the brand ships outside of the U.S. or sells in physical stores, animal testing is still practiced. The choice has made the brand remain not cruelty-free.

I am hopeful that you found this post on is Aveeno cruelty-free and vegan informative. If so, I would appreciate if you share it with others and also follow me on my social media for more helpful future posts.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *