is Suave cruelty-free and vegan

If you love Suave and are wondering is Suave cruelty-free or want to know is Suave vegan you are not alone. Whether you are a loyal customer or a potential customer you might want to find out more about this popular brand. Consumers in the cosmetics industry have been experiencing a shift and a large portion of buyers want to know the animal testing practices of different types of brands. The interest in cruelty-free and vegan makeup, skincare, haircare, and fragrances has been growing steadily over the past decade.

Is Suave Cruelty-Free?

Suave is cruelty-free. The brand is not involved in any form of animal testing from manufacturing to after production testing. Suave is a well-known cosmetics company that develops and markets a range of popular hair care and skincare products including shampoos, lotions, conditioners, antiperspirants deodorants, and body washes. The brand’s wide range of affordable products is loved by many people with different hair types. It’s is a popular brand that is now cruelty-free.


Suave is one of the brands that is owned by Unilever since 1996. The cosmetic brand has chosen to adhere to policies that are different from those of its parent company. Unilever is not cruelty-free and includes some forms of animal testing.

Unilever allows different brands under its portfolio to operate under different policies. The Suave brand was founded in 1932. The well-known brand has maintained its policies and doesn’t conduct testing on animals both pre-production as well as during production for product development purposes.

Examples of cruelty-free brands under the Unilever portfolio include Simple, Hourglass, and Tatcha. Tresseme is also a brand under Unilever that is not cruelty-free.

The brand Unilever states that as an international company that sells worldwide it aims to supply its products to its customers through authorized retailers as well as through the official website. However, different nations have different testing requirements.

Is Suave Sold in China?

No, Suave is no longer sold in China. The brand is cruelty-free because it does not agree or pays for animal testing. The tests are part of the mandatory requirements for the items to be sold in physical stores in Mainland China. The country still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

Suave, just like many other cosmetic brands, has made the decision to stay away from the Chinese market. The brand has stopped submitting and paying for their products to be tested on animals so as to be allowed to market and sell in Mainland China. Many other companies agree to the testing so as to abide by the mandatory requirements set by Chinese regulators.

Is Suave Made in China?

No, Suave products are manufactured in the U.S. The brand doesn’t make any of its products in China.

Suave manufactures its products in America before shipping them to different parts of the world. The brand sources the ingredients used to make the products from different places.

Is Suave 100% Vegan?

No, Suave is a brand that is not vegan. The brand doesn’t claim that its products are vegan. Suave does use collagen, lanolin, silk, keratin, honey, elastin, and other animal-derived ingredients when making most of its products which makes them non-vegan.

If you are looking for Suave vegan products, you are probably better of looking at another brand that develops vegan products.

Is Suave Organic and Natural?

Suave is not organic or natural. The company doesn’t make any claims that their products are made with all organic or natural ingredients. However, they do indicate that they use safe ingredients in their products which also include natural ingredients.

Is Suave Paraben-Free?

Suave has products that are paraben-free as well as those that are not. Parabens are some of the compounds that are controversial in their use in cosmetics. Many cosmetics companies have changed their formulas to eliminate the compounds from their products.

So, if you’re wondering is Suave paraben-free? The answer is some Suave products do contain parabens. However, the brand has paraben-free collections especially those developed for kids.

Suave also provides limited information on whether the products are sulfate-free.

Is Suave Gluten-Free?

No, Suave products are not gluten-free. It is important to note that Suave doesn’t claim that any of its products are gluten-free. The brand also indicates that when it uses wheat, rye, oat, and barley-derived ingredients it lists them in the label.

It’s advisable to read the labels first or contact the brand’s customer service before making a purchase. If you are really interested in gluten-free products, you are probably better off looking for products from another brand.

Is Suave Hypoallergenic?

No, Suave products are not hypoallergenic. The brand doesn’t make any claims that all its products are hypoallergenic.

The company also provides no guarantee that all of the ingredients or products are developed in allergen-free environments.

Is Suave Non-comedogenic?

No, Suave is not non-comedogenic. Some brands create and test, all the products to make them non-comedogenic. This is not the case with Suave.

Is Suave PETA Cruelty-Free Approved?

Suave is PETA approved. The popular hair care brand does not test on animals and is, therefore, PETA certified. Now you have the answer to is Suave cruelty-free?

It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free.

The statements most of the brands make on their websites are also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. The brands agree because they want to access large markets such as Mainland China.

However, there are many American and European brands that remain cruelty-free and don’t adopt the testing policies of their parent companies.

Suave Cruelty-Free

Suave does not have Leaping Bunny certification. Further answering the question is Suave cruelty-free?

Suave indicates that they have stopped selling in countries that still use animals for efficacy and safety testing.

One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website for the list of cosmetics brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Suave develops great hair care and skin care products and has been in the business since early 1937. The brand also manufactures and sells to different parts of the world. The brand has been focused on producing affordable products that are also professional.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization which seems to be the case with Suave.

Where to Buy Suave Products

Suave products are available on the company’s website which ships to most locations. The brand products are also available in almost all cosmetic product retailers including Walgreens and Ulta. 

The brand expanded to sell and ship to many countries around the world including South Africa, United Kingdom, Mexico, Canada, and New Zealand. In all the locations that the brand ships outside of the U.S. or sells in physical stores, animal testing not carried out. The choice has made the brand become cruelty-free.

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    1. Hi Lynette,

      Thanks for stopping by. Suave is now cruelty-free. The brand was certified as cruelty-free by PETA in February 2020.

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