Is Pureology Cruelty-Free and Vegan?

Is Pureology Cruelty Free and Vegan

Find out is Pureology cruelty-free and is Pureology vegan or gluten-free, paraben-free, and sulfate-free. The cosmetics companies have different types of animal testing policies. Many of the brands have been shifting towards ethical sourcing, manufacturing, and testing of makeup, hair care as well as skincare products.

Is Pureology Cruelty-Free?

Pureology is cruelty-free. Pureology doesn’t conduct any animal testing at any level during production and marketing. The cosmetics company develops and markets a range of popular hair care products including shampoos, hair masks, leave-ins, conditioners, and hair shin. The brand’s wide range of products is a favorite of many people with different hair types all across the world. It’s is a popular brand, that is also cruelty-free.

Pureology is one of the brands that is owned byL’Oreal. The cosmetic brand has chosen to adhere to policies that are different from those of its parent company. L’Oreal is not cruelty-free and includes different forms of animal testing.

L’Oreal allows different brands under its portfolio to operate under different policies. The Pureology brand was aquired in 2007. The well-known brand has maintained its policies and doesn’t conduct testing on animals both pre-production as well as during production for product development purposes. It also doesn’t conduct post-production testing.

Examples of cruelty-free brands under L’Oreal portfolio include Redken and Garnier.

The brand L’Oreal states that as an international company that sells worldwide it aims to supply its products to its customers through authorized retailers as well as through the official websites. However, different nations have different testing requirements.

L’Oreal has been in the fore front in the development of testing alternatives to animals. However, L’Oreal still agrees and some of the brands under its portfolio agree to animal testing so that they can be allowed to sell in countries that still use animals.  

Is Pureology Sold in China?

No, Pureology is not sold in China. Pureology is cruelty-free because it does not agree to or pay for animal testing a requirement for the hair products to be sold in physical stores in Mainland China. The Asian country still requires all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal test activities.

Pureology, unlike many other cosmetic brands, has opted to stay out of the Chinese market. The brand has not been submitting and paying for their items to be tested on animals and is therefore not allowed to sell in Mainland China. Many other companies agree to the testing to abide by the mandatory registration requirements set by Chinese regulators.

Where is Pureology Made?

The brand Pureology manufactures its products in the U.S. Pureology products are not made in China. The products are made in the U.S. before they are shipped to different parts of the nation.

Is Pureology 100% Vegan?

Pureology is vegan. The brand claims that all of its products are vegan. The brand also indicates that it doesn’t use any animal-derived ingredients or by-products when making any of the products which makes them all vegan. Another brand that is 100% is Love Beauty and Planet.

Is Pureology Organic or Natural?

Pureology suggest that its products are organic. The company doesn’t make any firm indication that all its products are made with organic or natural ingredients.

The brand only indicates that together with other L’Oreal owned brands, they are all trying to make positive changes.  

Is Pureology Paraben-Free?

Pureology is 100% paraben-free. The cosmetic industry has been dealing with controversy when addressing the use of some of the compounds such as parabens.

There is a group that feels the compounds are harmful and should not be included in cosmetics. The second group feels that the compounds have been approved by the FDA and other organizations and are therefore okay.

So, if you’re wondering is Pureology paraben-free? Pureology products are paraben-free. It’s advisable to check the product labels for the list of ingredients.

Is Pureology Gluten-Free?

No, Pureology products are not gluten-free. The brand indicates that all of its products are also dye-free. The gluten-free products are made without rye, wheat or barley. It’s advisable to check the products list of ingredients or contact the customer service for more information.

Is Pureology Silicone Free?

Yes, all of the products from Pureology are silicone-free. You can use the product without the worry of having silicones in the products.

Is Pureology PETA Approved?

Pureology are PETA approved. The popular brand Pureology doesn’t agree with animal testing and is, therefore, PETA certified. Now you have the answer to is Pureology cruelty-free?

The brand has been certified as cruelty-free even after it was aquired by L’Oreal which is not cruelty-free. It can sometimes be challenging to know for sure whether brands are cruelty- free or not. 

The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free. This is the case with Pureology and L’Oreal.

The words most of the brands use on the website are also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals”. Most of the brands also claim that they don’t support animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private laboratories, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

Pureology Cruelty-Free

Pureology have not been certified by Leaping Bunny although its cruelty-free. The most common type of animal cruelty reported by far in the cosmetics industry takes place after the final products are manufactured. Many of the cosmetics brands conform to post-production-testing requirements.

The brands agree because they want to access large markets such as Mainland China. The choice made by each of the brands is company-specific depending on the convictions of the owners.

One of the ways of eliminating any doubts related to whether a company is cruelty-free is checking the Leaping Bunny website or PETA website for the list of brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Pureology develops great hair care products and has been in the business for several years. The brand also manufactures its products in the U.S. where the drive for ending animal cruelty has been growing gradually. That doesn’t automatically mean that the brand or its products are cruelty-free.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Pureology have chosen to seek cruelty-free certification from PETA only.

Where is Pureology Sold?

Pureology products are available on the company’s website which ships in the U.S. The brand products are also available in many cosmetic product retailers including Ulta, Sephora, and CVS.

The brand is online and in physical stores. In the locations that the brand sells, there are no requirements that include animal testing. The choice has made the brand to be classified as cruelty-free.

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