Is Seventh Generation Cruelty Free and Vegan

Find out is Seventh Generation cruelty-free and is Seventh Generation vegan or organic, paraben-free, and sulfate-free. Is Seventh Generation a good brand? The cosmetics companies have different types of animal testing policies. Many of the brands have been shifting towards ethical sourcing, manufacturing, and testing of makeup as well as skincare products.

Is Seventh Generation Cruelty-Free?

Seventh Generation is cruelty-free. Seventh Generation doesn’t conduct any animal testing at any level during production and marketing. The cosmetics company develops and markets a range of popular personal care products including body wash, deodorants, baby care, and period care. The brand’s wide range of products is a favorite of many people with different skin types all across the world. It’s is a popular brand, that is also cruelty-free.


Seventh Generation is one of the brands that is owned by Unilever. The cosmetic brand has chosen to adhere to policies that are different from those of its parent company. Unilever is not cruelty-free and includes different forms of animal testing.

Unilever allows different brands under its portfolio to operate under different policies. The Seventh Generation brand was founded in 1988. The well-known brand has maintained its policies and doesn’t conduct testing on animals both pre-production as well as during production for product development purposes. It also doesn’t conduct post-production testing.

The brand Unilever states that as an international company that sells worldwide it aims to supply its products to its customers through authorized retailers as well as through the official website. However, different nations have different testing requirements.

Is Seventh Generation Sold in China?

No, Seventh Generation is not sold in China. Seventh Generation is cruelty-free because it does not agree to or pay for animal testing a requirement for the hair products to be sold in physical stores in Mainland China. The Asian country still requires all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal test activities.

Seventh Generation, unlike many other cosmetic brands, has opted to stay out of the Chinese market. The brand has not been submitting and paying for their items to be tested on animals and is therefore not allowed to sell in Mainland China. Many other companies agree to the testing to abide by the mandatory registration requirements set by Chinese regulators.

Where is Seventh Generation Made?

The brand Seventh Generation manufactures its products in the U.S. Seventh Generation products are not made in China. The products are made in the U.S. before they are shipped to different parts of the world.

Is Seventh Generation 100% Vegan?

Seventh Generation is vegan. The brand claims that all of its products are vegan. 7th Gen also indicates that it doesn’t use any animal-derived ingredients or by-products when making any of the products which makes them all vegan.

All the products are made from plant-derived ingredients. However, the products are not yet certified as vegan.

Is Seventh Generation Organic or Natural?

Not all Seventh Generation products are organic. The company doesn’t make any firm indication that all its products are made with organic or natural ingredients.

The brand only indicates that together with other Unilever owned brands, they are all trying to make positive changes. 

Is Seventh Generation Paraben-Free?

Seventh Generation products are paraben-free. The cosmetic industry has been dealing with controversy when addressing the use of some of the compounds such as parabens.

There is a group that feels the compounds are harmful and should not be included in cosmetics. The second group feels that the compounds have been approved by the FDA and other organizations and are therefore okay.

So, if you’re wondering is Seventh Generation paraben-free? Seventh Generation products are paraben-free. It’s advisable to check the product labels for the list of ingredients.

Is Seventh Generation Phthalates-free?

Yes, all Seventh Generation products are Phthalates-free. The brand indicates that all the adult care, diapers, and feminine care products are fragrance-free and chlorine-free

Is Seventh Generation Cruelty-Free PETA Approved?

Seventh Generation is PETA approved. The popular brand Seventh Generation doesn’t agree with animal testing and is, therefore, PETA certified. Now you have the answer to is Seventh Generation cruelty-free?

The brand has been certified as cruelty-free since it was founded. It can sometimes be challenging to know for sure whether brands are cruelty- free or not. 

The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free. This is the case with Seventh Generation and Unilever.

The words most of the brands use on the website are also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals”. Most of the brands also claim that they don’t support animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private laboratories, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

Seventh Generation Cruelty-Free

Seventh Generation has been certified by Leaping Bunny because they are cruelty-free. Further answering the question, is Seventh Generation cruelty-free? The most common type of animal cruelty reported by far in the cosmetics industry takes place after the final products are manufactured. Many of the cosmetics brands conform to post-production-testing requirements.

The brands agree because they want to access large markets such as Mainland China. The choice made by each of the brands is company-specific depending on the convictions of the owners.

One of the ways of eliminating any doubts related to whether a company is cruelty-free is checking the Leaping Bunny website or PETA website for the list of brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

The seventh Generation develops great products and has been in the business for several years. The brand also manufactures its products in the U.S. where the drive for ending animal cruelty has been growing gradually. That doesn’t automatically mean that the brand or its products are cruelty-free.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Seventh Generation has chosen to seek cruelty-free certification from PETA and Leaping Bunny.

Where is Seventh Generation Sold?

Seventh Generation products are available on the company’s website which ships nationally. The brand products are also available in many cosmetic product retailers including Ulta, Sephora, and CVS.

The brand has expanded and is sold both online and in physical stores. In the locations that the brand sells, there are no requirements that include animal testing. The choice has made the brand to be classified as cruelty-free.

Check these cruelty-free brands under the Unilever portfolio include Hourglass, Nexxus, Simple, Dove, Suave, Love Beauty and Planet, and Tarte. Tresemme is also owned by Unilever but is not cruelty-free.

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