is Makeup Revolution cruelty-free and vegan

Find out is Makeup Revolution cruelty-free and is Makeup Revolution vegan, gluten-free, and paraben-free. Whether you are just learning about the brand or you are a potential customer you might want to find out more about this brand. Buyers in the cosmetics industry have been pushing for change and a large portion of consumers want to know the animal testing practices of both new and old brands. The interest in cruelty-free and vegan makeup, skincare cosmetics, and fragrances has been growing steadily.

Is Makeup Revolution Cruelty-Free?

Makeup Revolution is cruelty-free. Makeup Revolution doesn’t test on animals at any stage from development to the final product delivery to consumers. The brand is a cosmetics company that develops and markets a range of popular makeup products including foundations, eyeliners, face powders, blush, concealers, highlighters, and contours. The brand’s wide range of products is loved by many people with different skin types. It’s is a brand that is gaining popularity that is fortunately also cruelty-free.


Makeup Revolution is a British-based brand. The brand was founded in 2013 in London by Adam Minto. The cosmetics brand is loved by many because it produces quality products and aims to make them available to everyone.

The cosmetic brand has chosen to adhere to policies that don’t include any form of animal testing.  Makeup Revolution has been cruelty-free since the beginning and has remained cruelty-free. 

Is Makeup Revolution Sold in China?

NO, Makeup Revolution is not sold in China. The brand is cruelty-free because it doesn’t agree either does it pay for animal testing. The tests are part of the mandatory requirements for the items to be sold in physical stores in Mainland China. The country still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

Makeup Revolution, unlike many other cosmetic brands, has made the decision to stay out of the Chinese market. The brand has stayed away from submitting and paying for their products to be tested on animals so as to be allowed to market and sell in Mainland China. Many other companies agree to different types of testing so as to abide by the mandatory requirements set by Chinese regulators.

Where is the Makeup Revolution Made?

Makeup Revolution is made in the UK. The brand Makeup Revolution doesn’t do any manufacturing in China. The brand also claims that it has strict quality control over the procedures and the materials used.

Makeup Revolution manufactures its products in the UK before shipping them to different parts of the world. The brand sources the ingredients used to make the products from suppliers and manufacturers who are also cruelty-free.

Is Makeup Revolution 100% Vegan?

Makeup Revolution as a brand is 76% vegan. The brand indicates that more than half of all its products are vegan. The brand Makeup Revolution does use animal-derived ingredients and animal by-products when making some of the products which makes them no-vegan.

However, the brand has many vegan products that don’t contain any animal by-products or animal-derived ingredients. You can check the vegan section on the brand’s website.  It is also advisable to check the product labels first before making a purchase. You could also contact the brand’s customer service for more information.

Is Makeup Revolution Organic and Natural?

Makeup Revolution is not organic or natural. The company doesn’t make any claims that their products are made with organic or natural ingredients. However, they do indicate that they use a lot of natural ingredients and mix them with other ingredients that are not natural when making their products.

Is Makeup Revolution Paraben-Free?

Makeup Revolution has many paraben-free products. Parabens are some of the compounds that are controversial in their use in cosmetics. Many cosmetics companies have changed their formulas to eliminate the compounds from their products.

There is a group that feels the compounds are harmful and should not be included in cosmetics. The second group feels that the compounds have been approved by the FDA and other organizations and are therefore okay.

So, if you’re wondering is Makeup Revolution paraben-free? The answer is Yes, some Makeup Revolution products don’t contain parabens.

Is Makeup Revolution Gluten-Free?

Yes, some of the Makeup Revolution products are gluten-free. It is important to note that Makeup Revolution products don’t carry the gluten-free label. The brand does include gluten-free statements on some of its products on its website.

Makeup Revolution also confirms that some of its products are gluten-free. It’s advisable to read the labels first or contact the brand’s customer service before making a purchase if you are really interested in gluten-free products.

Is Makeup Revolution Hypoallergenic?

No, Makeup Revolution products are not hypoallergenic. The brand doesn’t indicate that any of its products are hypoallergenic.

The company also provides not guarantee that all of the ingredients or products are developed in allergen-free environments.

Is Makeup Revolution Non-comedogenic?

No, the Makeup Revolution is not non-comedogenic. Some brands such as Clinique and Physicians Formula create and test, all the products to make them non-comedogenic. Makeup Revolution doesn’t provide any such information however, the brand assures its customers that all the products are non-irritating.

Is Makeup Revolution PETA Cruelty-Free Approved?

Makeup Revolution is PETA approved. The popular brand Makeup Revolution does not test on animals and is, therefore, PETA certified. Now you have the answer to is Makeup Revolution cruelty-free?

It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by large corporations that are not cruelty-free.

Makeup Revolution is an independently owned cosmetics brand. It is not owned by any multinational giant and makes animal testing policies independently.

The statements most of the brands make on their websites are also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also indicate that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. The brands agree because they want to access large markets such as Mainland China.

However, there are many American and European brands that remain cruelty-free and don’t adopt the testing policies of their parent companies.

Makeup Revolution Cruelty-Free

Makeup Revolution is not certified as cruelty-free by Leaping Bunny.

One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website for the list of cosmetics brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Makeup Revolution develops great products and has been in the business since 2013. The brand has been focused on producing quality products that are easily accessible and also cruelty-free.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands don’t seek certification from any bodies while others do seek certification from just one organization which seems to be the case with the Makeup Revolution.

Where to Buy Makeup Revolution Products?

Makeup Revolution products are available on the company’s website which ships to different countries. The brand products are also available in several cosmetic product retailers. They are available at popular outlets including Popsugar and Ulta. 

The brand expanded to sell and ship to many different countries around the world including the United Kingdom, U.S. Sweden, Puerto Rico, and Canada. In all of the locations that the brand ships outside of the U.K. or sells in physical stores, animal testing is not carried out. The choice has made the brand remain cruelty-free.

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