is Makeup Forever cruelty-free and vegan

If you love makeup and want to know is Makeup Forever cruelty-free or is Makeup Forever vegan you are not alone. The cosmetics brand is one of the well-known brands around the world. Buyers in the cosmetics industry have been experiencing a shift and a significant portion of consumers want to know the animal testing practices of their favorite new and old brands. The interest in cruelty-free and vegan hair care, makeup, skincare cosmetics, and fragrances has been increasing steadily over the last decade.

Is Makeup Forever Cruelty-Free?

Makeup Forever is not cruelty-free. Makeup Forever does agree to animal testing. It is a well-known cosmetics company that develops and markets a range of popular makeup products including lipsticks, lipliners, false lashes, primers, concealers, and foundations. The brand’s wide range of products is loved by many people with different skin types. It’s is a popular brand that is unfortunately not cruelty-free.


Makeup Forever is one of the brands that is owned by LVMH (Louis Vuitton Moet Hennessy) French luxury goods giant. The cosmetic brand has chosen to adhere to policies that are similar to those of its parent company. LVMH is not cruelty-free and includes some form of animal testing.

 LVMH allows different brands under its portfolio to operate under different policies. After being acquired by LVMH in 1999, the brand maintained its policies and conducted testing on animals’ post-production. Fresh and Dior are also other brands owned by LVMH that are also not cruelty-free.

LVHM states that as an international corporation that owns brands that sells worldwide it is strongly attached to eliminating animal testing. The company also states that they have been playing a prominent role in developing alternative tests that don’t involve animal testing.  Currently, LVMH and its brands supply their products to customers through authorized retailers as well as through different official websites. However, different nations have different testing requirements.

Is Makeup Forever sold in China?

Yes, Makeup Forever is sold in China. The brand is not cruelty-free because it does agree and it also pays for animal testing. The tests are requirements for the items to be sold in physical stores in Mainland China. The country still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

Makeup Forever, similar to many other cosmetic brands, has made the decision to market and sell in the Chinese market. The brand has agreed to submit and pay for their products to be tested on animals so as to be allowed to market and sell in Mainland China. Many other companies agree to the testing so as to abide by the mandatory requirements set by Chinese regulators.

Where is Makeup Forever Made?

Makeup Forever products are manufactured in France. The brand Makeup Forever does not manufacture any of its products in China. The products are then shipped to different parts of the world. The brand sources the ingredients used to make the products from different places.

Is Makeup Forever 100% Vegan?

Makeup Forever is not a brand that is 100% vegan. The brand doesn’t label any of its products as vegan.

The brand currently uses animal-by-products and animal-derived ingredients from fish, bees and other animals when making its products which makes them non-vegan.

It’s advisable to check the list of ingredients if you are searching for Makeup Forever vegan products. The brand also advises customers to contact the brand’s customer service for more information on a particular product. You could also check brands such as ELF that are 100% vegan.

Is Makeup Forever Organic and Natural?

Makeup Forever is not natural or organic. The company doesn’t indicate that its products are made with natural ingredients. However, the brand also states that it uses safe ingredients to make safe products. 

Is Makeup Forever Paraben-Free?

All Makeup Forever products formulated after 2009 are paraben-free. However, all products formulated before 2009 do contain parabens. Parabens are some of the compounds that are controversial in their use in cosmetics. Many cosmetics companies have changed their formulas to eliminate the compounds from their products.

So, if you’re wondering is Makeup Forever paraben-free? The answer is Yes & no, some Makeup Forever products contain parabens. It’s advisable to check the label for ingredients before making purchases.  

Is Makeup Forever Gluten-Free?

Makeup Forever products are gluten-free with the exception of about 6 products. The six Makeup Forever products that contain gluten, or trace elements of gluten are Duo Mat, Plasto Wax, Matte Lip, Mat Velvet+, Lift Concealer, Matte Lip, and Moisturizing Lip Balm.

The brand indicates that all the other products from the brand are cruelty-free.  

Is Makeup Forever Hypoallergenic?

Makeup Forever is not hypoallergenic. The brand doesn’t make any claims that all its products are hypoallergenic.

The brand makes gentle products that most people love and which are also good for sensitive skin. It is advisable to check the ingredients on labels before making a purchase.

The company also provides no guarantee that any of the ingredients or products are developed in allergen-free environments.

Is Makeup Forever Non-comedogenic?

No, none of the Makeup Forever products are labeled as non-comedogenic. However, the products are non-irritating.

Is Makeup Forever PETA Cruelty-Free Approved?

Makeup Forever is not PETA approved. The popular makeup brand Makeup Forever tests on animals and is, therefore, not certified by PETA. Now you have the answer to is Makeup Forever cruelty-free?

The brand has never been certified as cruelty-free since it was developed in 1984. It can sometimes be difficult to know with certainty whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by big corporations that are not cruelty-free.

The statements most of the brands make on their company websites can also be deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though brands don’t conduct any animal testing in their private testing facilities, some companies pay third parties to do it for them. It is also common for brands to use materials from suppliers who conduct tests on animals independently.

The most common type of animal cruelty activities reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. Brands agree because they want to access large markets such as Mainland China.

However, there are many American and European brands that remain cruelty-free and don’t adopt the testing policies of their parent companies. An example is the brand Essence that has remained cruelty-free.

Makeup Forever Cruelty-Free

Makeup Forever does not have Leaping Bunny certification. Which further answers the question is Makeup Forever cruelty-free?

One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website. The regulating organization has a complete list of brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Makeup Forever develops great products and has been in the business for many years. The brand has been manufacturing and selling to different parts of the world for ages. The brand has been focused on producing effective products.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization while others don’t which seems to be the case with Makeup Forever.

Where to buy Makeup Forever Products

Makeup Forever products are available on the company’s website which is different depending on the region. The brand products are also available in many cosmetic product retailers including Nordstrom, Ulta, Sephora, and CVS. 

The brand expanded to sell and ship to many countries around the world including Belgium, Italy, Ireland, France, China, Australia, Mexico, and New Zealand. In some of the locations that the brand ships outside of the U.S. or sells in physical stores, animal testing is still practiced. The choice has made the brand remain not cruelty-free.

I hope you found this post on is Makeup Forever cruelty-free and vegan informative. If so, I would appreciate if you share it with others and also follow me on my social media for more helpful future posts.

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