is Fresh cruelty-free and vegan

If you want to know is Fresh cruelty-free or is Fresh vegan you are not alone. The cosmetics brand is one of the well-known natural beauty brands. Players in the cosmetics industry have been experiencing a shift and a significant portion of consumers want to know the animal testing practices of their favorite new and popular brands. The interest in cruelty-free and vegan hair care, makeup, skincare cosmetics, and fragrances has been growing steadily over the last decade.

Is Fresh Cruelty-Free?

Fresh is not cruelty-free. Fresh is a well-known cosmetics company that develops and markets a range of popular skincare, fragrances, body care, and lip care products including toners, perfumes, cleansers, moisturizers, serums, masks, and lipsticks. The brand’s wide range of products is loved by many people with different skin types. It’s is a popular brand that is unfortunately not cruelty-free.


Fresh is one of the brands that is owned by LVMH (Louis Vuitton Moet Hennessy) French luxury goods giant. The cosmetic brand has chosen to adhere to policies that are similar to those of its parent company. LVMH is not cruelty-free and includes some form of animal testing.

 LVMH allows different brands under its portfolio to operate under different policies. After being acquired by LVMH, the brand maintained its policies and conducted testing on animals’ post-production.

LVHM states that as an international corporation that owns brands that sells worldwide it is strongly attached to eliminating animal testing. The company also states that they have been playing a prominent role in developing alternative tests that don’t involve animal testing.  Currently, LVMH and its brands supply their products to customers through authorized retailers as well as through different official websites. However, different nations have different testing requirements.

Is Fresh Sold in China?

Yes, Fresh is sold in China. The brand is not cruelty-free because it does agree and it also pays for animal testing. The tests are requirements for the items to be sold in physical stores in Mainland China. The country still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

Fresh, just like many other cosmetic brands, has made the decision to market and sell in the Chinese market. The brand is available in many physical stores in China. The brand has agreed to submit and pay for their products to be tested on animals so as to be allowed to market and sell in Mainland China. Many other companies agree to the testing so as to abide by the mandatory requirements set by Chinese regulators.

Where is Fresh Made?

Fresh products are manufactured in the U.S. The brand Fresh does not manufacture any of its products in China. The products are then shipped to different parts of the world. The brand sources the ingredients used to make the products from different places.

Is Fresh 100% Vegan?

Fresh is not a brand that is 100% vegan. The brand doesn’t make any claims or label any of its products as vegan.

The brand currently uses animal-by-products and animal-derived ingredients from fish, bees and other animals when making its products which makes them non-vegan.

It’s advisable to check the list of ingredients if you are searching for Fresh vegan products. You could also contact the brands’ customer service for more information on a particular product. You could also check brands such as ELF that are 100% vegan.

Is Fresh Organic and Natural?

Fresh is natural. The company does indicate that its products are made with a fusion of natural ingredients. However, the brand also states that it uses natural ingredients whenever they are available but when they are not reliable or available, they use synthetic derivatives.

Is Fresh Paraben-Free?

Most Fresh products contain parabens. Parabens are some of the compounds that are controversial in their use in cosmetics. Many cosmetics companies have changed their formulas to eliminate the compounds from their products.

So, if you’re wondering is Fresh paraben-free? The answer is NO, many Fresh products contain parabens. It’s advisable to check the label for ingredients before making purchases.  

Is Fresh Gluten-Free?

No, almost none of the Fresh products are certified as gluten-free. Very few if any products are confirmed as gluten-free in the whole range. The brand doesn’t make any claims that all its products are gluten-free. If you’re looking for gluten-free products you are probably better off looking at other brands.

Is Fresh Hypoallergenic?

Fresh is not hypoallergenic. The brand doesn’t make any claims that all its products are hypoallergenic.

The brand makes gentle products that most people love and which are also good for sensitive skin. It is advisable to check the ingredients on labels before making a purchase.

The company also provides no guarantee that any of the ingredients or products are developed in allergen-free environments.

Is Fresh Non-comedogenic?

No, none of the Fresh products are labeled as non-comedogenic. However, the products are non-irritating.

Is Fresh PETA Cruelty-Free Approved?

Fresh is not PETA approved. The popular fragrance and makeup brand Fresh does test on animals and is, therefore, not certified by PETA. Now you have the answer to is Fresh cruelty-free?

The brand has never been cruelty-free since it was developed in 1991. After it was acquired by LVMH in 2000, the brand did not become cruelty-free.

It can sometimes be difficult to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free.

The statements most of the brands make on their websites can also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though brands don’t conduct any animal testing in their private testing facilities, some companies pay third parties to do it for them. It is also common for brands to use materials from suppliers who conduct tests on animals independently.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. Brands such as Garnier agree because they want to access large markets such as Mainland China.

However, there are many American and European brands that remain cruelty-free and don’t adopt the testing policies of their parent companies.

Fresh Cruelty-Free

Fresh does not have Leaping Bunny certification. Which further answers the question is Fresh cruelty-free?

One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website. The regulating organization has a complete list of brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Fresh develop great products and has been in the business for many years. The brand has been manufacturing and selling to different parts of the world for ages. The brand has been focused on producing gentle products and is famous for its natural products.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization while others don’t which seems to be the case with Fresh.

Where to buy Fresh Products

Fresh products are available on the company’s websites which are different depending on the region. The brand products are also available in many cosmetic product retailers including Nordstrom, BlueMercury, Sephora, and Barneys. 

The brand expanded to sell and ship to many countries around the world including Belgium, Italy, Ireland, China, Australia, Mexico, and New Zealand. In some of the locations that the brand ships outside of the U.S. or sells in physical stores, animal testing is still practiced. The choice has made the brand remain not cruelty-free.

I hope you found this post on is Fresh cruelty-free and vegan informative. If so, I would appreciate if you share it with others and also follow me on my social media for more helpful future posts.

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