is The Balm cruelty-free and vegan

Find out is The Balm cruelty-free and is The Balm vegan, paraben-free, gluten-free, and organic. Whether you are just learning about The Balm or are a regular customer you might want to find out more about this brand. Buyers in the cosmetics industry have been experiencing a shift and a large portion of consumers want to know the animal testing practices of both new and old brands. The interest in cruelty-free, gluten-free, and vegan makeup, skincare cosmetics, and fragrances has been growing steadily.

Is The Balm Cruelty-Free?

The Balm is cruelty-free. The Balm doesn’t test on animals at any stage from development to final product delivery to consumers. The brand is a cosmetics company that develops and markets a range of popular skincare and makeup products including eyeshadow, eyelashes, eyeliners, palettes, highlighters, blush, and bronzers. The brand’s wide range of products is loved by many people with different skin types. It’s is a brand that is gaining popularity that is fortunately also cruelty-free.


The Balm was founded in 2004 by Marissa Shipman. The cosmetics brand is loved by many because it produces high-quality products. The brand is also focused on developing makeup that supports the user’s self-expression.  

The cosmetic brand has chosen to adhere to policies that don’t include any form of animal testing.  The Balm has been cruelty-free since the beginning and has remained cruelty-free. 

Is The Balm sold in China?

NO, The Balm is not sold in China. The brand is cruelty-free because it doesn’t agree either does it pay for animal testing. The tests are part of the mandatory requirements for the items to be sold in physical stores in Mainland China. The country still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

The Balm, unlike many other cosmetic brands, has made the decision to stay out of the Chinese market. The brand has stayed away from submitting and paying for their products to be tested on animals so as to be allowed to market and sell in Mainland China. Many other companies agree to different types of testing so as to abide by the mandatory requirements set by Chinese regulators.

Where is The Balm Made?

The Balm is manufactured in the USA. The brand The Balm doesn’t do any manufacturing in China. The brand also claims that it has strict quality control over the procedures and the materials used.

The Balm manufactures its products in the US before shipping them to different parts of the world. The brand sources the ingredients used to make the products from suppliers and manufacturers who are also cruelty-free.

Is The Balm 100% Vegan?

No, The Balm is a brand that is not vegan. The brand indicates that none of its products are considered vegan. The brand The Balm does use carmine, beeswax, and other animal-derived ingredients and by-products when making any of the products which makes them no-vegan.

It is one of the makeup brands that you cannot purchase the products without checking the product labels first. You could also contact the brand’s customer service for more information. Examples of vegan brands that you could look at include Milk Makeup and Elf.

Is The Balm Organic and Natural?

The Balm is not 100% organic or natural. The company doesn’t make any claims that their products are made with organic or natural ingredients. However, they do indicate that they use a lot of natural ingredients and mix them with other ingredients that are not natural when making their products.

Is The Balm Paraben-Free?

The Balm is 100% paraben-free. Parabens are some of the compounds that are controversial in their use in cosmetics. Many cosmetics companies have changed their formulas to eliminate the compounds from their products.

There is a group that feels the compounds are harmful and should not be included in cosmetics. The second group feels that the compounds have been approved by the FDA and other organizations and are therefore okay.

So, if you’re wondering is The Balm paraben-free? The answer is Yes, all The Balm products don’t contain parabens.

Is The Balm Gluten-Free?

NO, The Balm products are not gluten-free. It is important to note that The Balm products don’t carry the gluten-free label. The brand doesn’t include an official list of gluten-free products website.

The Balm also provides not confirmations on the website or on social media of the products being gluten-free.  It’s advisable to read the labels first or contact the brand’s customer service before making a purchase if you are really interested in gluten-free products.

Is The Balm Hypoallergenic?

No, The Balm products are not hypoallergenic. The brand doesn’t indicate that any of its products are hypoallergenic.

The company also provides not guarantee that all of the ingredients or products are developed in allergen-free environments.

Is The Balm Non-comedogenic?

No, The Balm is not non-comedogenic. Some brands such as Clinique and Physicians Formula create and test, all the products to make them non-comedogenic. The Balm doesn’t provide any such information however, the brand assures its customers that all the products are non-irritating.

Is The Balm PETA Cruelty-Free Approved?

The Balm is not PETA approved. The popular brand The Balm does not test on animals but it is, not PETA certified. Now you have the answer to is The Balm cruelty-free?

It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by large corporations that are not cruelty-free.

The Balm is an independently owned cosmetics brand. It is not owned by any multinational giant. The brand makes animal testing policies independently.

The statements most of the brands make on their websites are also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. The brands agree because they want to access large markets such as Mainland China.

However, there are many American and European brands that remain cruelty-free and don’t adopt the testing policies of their parent companies.

The Balm Cruelty-Free

The Balm is not certified as cruelty-free by Leaping Bunny. Further answering the question is The Balm cruelty-free?

One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website for the list of companies that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny image on product labels. 

The Balm develops great products and has been in the business for several years. The brand has been focused on producing effective and easy to use products that are also cruelty-free.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization while others don’t which seems to be the case with The Balm. An example of other brands that are cruelty-free but don’t have certification is Juvia’s Place and Simple.

Where to Buy The Balm Products?

The Balm products are available on the company’s website which ships to the USA. The brand products are also available in several cosmetic product retailers. They are available at popular outlets including Sephora and Ulta. 

The brand expanded to sell and ship to many different countries around the world including the United Kingdom and Canada. In all of the locations that the brand ships outside of the U.S. or sells in physical stores, animal testing is not carried out. The choice has made the brand remain cruelty-free.

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