is Kaja cruelty free

Many customers are wondering is Kaja cruelty-free while others want to know is Kaja vegan? The beauty world is now more than ever before more conscious about the development and testing of cosmetic products. A significant portion of the end-users wants to know the animal testing policies of their favorite brand. “Beauty without the bunnies” is a consideration for many makeup and skincare product shoppers.

Is Kaja Cruelty-Free?

Kaja is cruelty-free. Kaja has many types of products including eyeshadows, blushes, lip colors, and skin primers. The aim of the brand has been to produce buildable and breathable cosmetics that allow the user to enhance rather than to cover-up.  


Kaja is one of the popular brands under the Memebox portfolio. Other brands that you might know of include Nooni, I’m Meme, I Dew Care, and Pony Effect. Memebox is the beauty retailer for K-beauty a Korean cosmetics brand.

Memebox has been involved in a number of partnerships with different American retailers such as Nordstrom and Ulta. Kaja was a collaboration between Memebox and Sephora.

The Memebox states on its website that as a company they don’t test any of their products on animals. They also indicate that they don’t own any testing facilities that use animals. The brand also claims that they don’t pay or ask anyone to test on animals for them.

Is Kaja Sold in China?

Kaja is not sold in China. Cosmetic brands have to conduct animal testing which is a mandatory requirement for cosmetic products to be allowed to sell in physical stores in Mainland China. The Chinese law still requires animal-testing in post-production as part of its thorough regulatory safety process.

There are many brands that don’t test their products or ingredients on animals both before and during production. However, they agree to submit the finished products to laboratories that use animals for testing. The submission of the final products and payment makes the brands lose their cruelty-free status.

Kaja Cruelty-Free

Kaja is not PETA certified. In fact, some people consider Kaja to be a grey area brand. This is because the brand diverges limited information on their cruelty-free status. At the same time, there is no indication that the brand is involved in any animal cruelty practices. Now you have the answer to is Kaja cruelty-free?

Sometimes it can be difficult to identify whether a brand is a cruelty- free. The type of words used by some of the companies on product labels as well as the websites can be confusing. Sometimes brands use words such as “not tested on animals” or cruelty-free”.

However, even though they don’t conduct any animal testing on their own some brands pay third parties to do it for them. While others use ingredients from suppliers who conduct tests on animals.

Kaja was created as a cruelty-free brand from the start.  Another example of a cruelty-free brand from the beginning is BECCA.

Is Kaja Vegan?

Kaja is not a brand that is 100% vegan. Some of the ingredients used to make a wide range of Kaja cosmetics and skincare products are sourced from animals as well as from animal by-products. 

Although the brand creates products that are not vegan, they also create some vegan products. It’s best to check the ingredients on each product if you are looking for Kaja vegan products. On its website, Memebox doesn’t claim that any of Kaja products are gluten-free.

Is Kaja Organic?

Kaja is not organic. The brand doesn’t claim that any of their products are organic.

Leaping Bunny Certified

Kaja is not certified by the Leaping Bunny. There have been concerns as to whether the brand Kaja sells in China seeing as it was a collaboration between Memebox and Sephora (Sephora sells in China). As at the time of writing this article there was no evidence found to indicate the sale of Kaja in China.

Now you have the answer to is Kaja cruelty-free? One sure way of confirming a brand’s animal-testing policies is checking the company’s website for the Leaping Bunny or PETA Bunny logo. Organizations that are Leaping Bunny certified have been confirmed as cruelty-free.


It would be good to note that some organizations that are cruelty-free sometimes choose not to seek certification from PETA or Leaping Bunny. Furthermore, a significant portion of those that are already certified also chooses to exclude the bunny logo on their products.

I hope you found this article on is Kaja cruelty-free helpful. If that is the case, I would appreciate it if you share it and also follow me on Instagram. Many more helpful posts are scheduled in the future.

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