is Wet and Wild cruelty-free and vegan

Find out is Wet n Wild cruelty-free and is Wet n Wild vegan, paraben-free, gluten-free, organic, and non-comedogenic. Wet n Wild is one of the brands that has been surrounded by controversy regarding its animal testing policies. The cosmetics industry has been experiencing significant changes and a large portion of buyers want to know whether the brands they use are cruelty-free or not. Although there are many individuals who could not be bothered, the quest for cruelty-free and vegan makeup as well as skincare products has been growing steadily.

Is Wet n Wild Cruelty-Free?

Wet n Wild is cruelty-free. Wet n Wild doesn’t agree to animal testing from product development all the way to product delivery to consumers. The brand develops and markets a range of perfumes and makeup products including concealer, eyeshadow, highlighter, powder, mascara, foundation, primer, lashes, and lipstick. The brand’s wide range of products is a favorite of many people with different skin types all across the world. It’s is a popular brand, that is also cruelty-free.


Wet n Wild is one of the brands that is owned by the American cosmetics giant Markwins. The cosmetic brand has chosen to adhere to policies that are similar to those of its parent company. Markwins is cruelty-free and excludes all forms of animal testing.

Markwins allows different brands under its portfolio to operate under different policies. Wet n Wild was founded in 1975. The well-known brand has maintained its policies and doesn’t conduct testing on animals both pre-production as well as during production for product development purposes. It also doesn’t conduct post-production testing.

Examples of brands under Markwins portfolio Lorac, The Color Institute, Physician’s Formula, and Black Radiance.  

The brand Markwins states that as an international company that sells worldwide it aims to supply its products to its customers through authorized retailers as well as through the official website. However, different nations have different testing requirements.

Is Wet n Wild Sold in China?

No, and yes, some products are sold in China while others are not. Wet n Wild is cruelty-free because it does not agree to or pay for animal testing a requirement for the items to be sold in physical stores in Mainland China. The Asian country still requires all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal test activities.

However, Wet n Wild does sell domestically manufactured non-special use products (eyeshadow, mascara, foundation, and lipstick) in the Chinese market. The Chinese regulators don’t require animal testing on this group of products. Although these products are sold in physical stores, they are not subject to being pulled off the shelves and tested.

The brand has not been submitting and paying for its special use products to be tested on animals and is therefore not allowed to sell them in Mainland China. Many other companies agree to the testing so as to abide by the mandatory registration requirements set by Chinese regulators.

Wet n Wild is sometimes classified as not being cruelty-free by some people because it sells the domestically produced items in China. However, in January 2020, PETA confirmed that Wet n Wild is cruelty-free.

Where is Wet n Wild Made?

The brand Wet n Wild manufactures its products in China. Wet n Wild is made in China before the products are distributed to other parts of the world.

Is Wet n Wild 100% Vegan?

Wet n Wild is not 100% vegan. The brand indicates that some of its products are vegan. However, the brand uses beeswax, honey, and other animal-derived ingredients when making most of the products which makes them non-vegan.

It’s advisable to check the list of ingredients if you are searching for Wet n Wild vegan products. The brand has both vegan and non-vegan products, you can also contact the customer service before making a purchase.

Is Wet n Wild Organic or Natural?

Wet n Wild is not organic or natural. The company doesn’t make any claims that any of its products are made with organic or natural ingredients. However, it does indicate that it is increasing the sourcing and use of organic materials. In fact, the brand has in the past received criticism because of the toxic chemicals in some of its products. 

Is Wet n Wild Paraben-Free?

Wet n Wild is not paraben-free. The cosmetic industry has been dealing with controversy when addressing the use of some of the compounds such as parabens.

There is a group that feels the compounds are harmful and should not be included in cosmetics. The second group feels that the compounds have been approved by the FDA and other organizations and are therefore okay.

So, if you’re wondering is Wet n Wild paraben-free? Wet n Wild has products that are paraben-free as well as those that are not. Most Wet n Wild baby products are not paraben-free. It’s advisable to check the products’ ingredients before making a purchase. 

Is Wet n Wild Gluten-Free?

No, Wet n Wild, products are not gluten-free. The brand doesn’t make any claims that any of its products are gluten-free. The best way to know for sure is to contact the brand’s customer service and ask if a particular product is gluten-free or not. If you are specifically looking for gluten-free products, you are probably better off looking at products from another brand.

Is Wet n Wild Hypoallergenic?

No, Wet n Wild products are not labeled as hypoallergenic. There is no official list of Wet n Wild hypoallergenic products.

The company also provides no guarantee that any of its products are allergy tested or developed in an environment that is allergen-free. 

Is Wet n Wild Non-comedogenic?

No, Wet n Wild is not non-comedogenic. The brand also makes no claims that its products are non-comedogenic. If you have sensitive skin, this might not be the best brand for you.

Is Wet n Wild PETA Approved?

Wet n Wild is PETA approved. The popular brand Wet n Wild doesn’t agree with animal testing and is, therefore, PETA certified. Now you have the answer to is Wet n Wild cruelty-free?

The brand was certified as cruelty-free by PETA. Prior to then, the brand was surrounded by controversy. Many people claimed that Wet n Wild was not cruelty-free because it was selling its products in physical stores in mainland China. The brand has since then provided information that shows that they only sell non-special use products that are manufactured in China.  Even after being approved as cruelty-free, it can still be found on some none cruelty-free lists.

 It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free.

The words most of the brands use on the website are also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

Wet n Wild Cruelty-Free

Wet n Wild has not been certified by Leaping Bunny although its cruelty-free. The most common type of animal cruelty reported by far in the cosmetics industry takes place after the final products are manufactured. Many of the cosmetics brands conform to post-production-testing requirements.

The brands agree because they want to access large markets such as Mainland China. The choice made by each of the brands is company-specific depending on the convictions of the owners.

One of the ways of eliminating any doubts related to whether a company is cruelty-free is checking the Leaping Bunny or PETA website for the list of brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Wet n Wild develops great skin and hair products and has been in the business for many years. The brand also manufactures its products in countries where the drive for ending animal cruelty has been building gradually. Although, that doesn’t automatically mean that the brand or its products are cruelty-free. The brand claims that it has been involved in supporting the end of animal testing for many years.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Wet n Wild has chosen to seek cruelty-free certification from PETA only.

Where to Buy Wet n Wild Products?

Wet n Wild products are available on the company’s website which ships to different locations. The brand products are also available in almost all retailers that stock cosmetics including CVS, Walmart, and Target. 

The brand expanded to sell in physical stores in other parts of the world including Canada. In the locations that the brand sells, there are no requirements that include animal testing. The brand avoids selling products that require animal testing in countries such as China and Brazil. The choice has made the brand to be classified as cruelty-free.

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Is Wet n Wild cruelty-free, vegan, and gluten-free

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