is Ouai cruelty-free and vegan

If you are interested and wondering is Ouai cruelty-free or want to know is Ouai vegan you are not alone. Whether you are just learning about the brand or are a potential future customer you might want to find out more about this brand. Individuals and companies in the cosmetics industry have been experiencing a shift and a large portion of consumers want to know the animal testing practices of both new and old brands. The interest in cruelty-free and vegan makeup, skincare cosmetics, and fragrances has been growing steadily over the last decade.

Is Ouai Cruelty-Free?

Ouai is cruelty-free. Ouai is a cosmetics company that develops and markets a range of popular hair care, products including masques, treatments, conditioners, and shampoos. The brand’s wide range of products is loved by many people with different hair types. It’s is a brand that is gaining popularity that is also cruelty-free.


Ouai is an American brand. The brand was founded in 2016 by the American hairstylist Jen Atkin. The cosmetics brand is loved by many because it produces high-quality products.

The cosmetic brand has chosen to adhere to policies that don’t include any form of animal testing.  Ouai has been cruelty-free since the beginning and has remained cruelty-free.  

Is Ouai Sold in China?

NO, Ouai is not sold in China. The brand is cruelty-free because it doesn’t agree either does it pay for animal testing. The tests are part of the mandatory requirements for the items to be sold in physical stores in Mainland China. The country still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

Ouai, unlike many other cosmetic brands, has made the decision to stay out of the Chinese market. The brand has stayed away from submitting and paying for their products to be tested on animals so as to be allowed to market and sell in Mainland China. Many other companies agree to the testing so as to abide by the mandatory requirements set by Chinese regulators.

Where is Ouai Made?

Ouai is made in the U.S. The brand Ouai doesn’t do any manufacturing in China.  It also claims that it has strict quality control over the procedures and the materials used.

Ouai manufactures its products in America before shipping them to different parts of the world. The brand sources the ingredients used to make the products from suppliers and manufacturers who are cruelty-free.

Is Ouai 100% Vegan?

No, Ouai is a brand that is not 100% vegan. The brand indicates that some of its products are vegan. The brand does use animal-derived ingredients when making some of the products which makes them not- vegan.

However, the brand also makes some products that are vegan-friendly. It is advisable to check the product labels first for a complete list of the ingredients before making a purchase. You could also contact the brand’s customer service for more information.

Is Ouai Organic and Natural?

Ouai is not organic and natural. The company doesn’t claim that their products are made with organic or natural ingredients. It indicates that it uses safe ingredients. 

Is Ouai Paraben-Free?

Ouai is paraben-free. Parabens are some of the compounds that are controversial in their use in cosmetics. Many cosmetics companies have changed their formulas to eliminate the compounds from their products.

There is a group that feels the compounds are harmful and should not be included in cosmetics. The second group feels that the compounds have been approved by the FDA and other organizations and are therefore okay.

So, if you’re wondering is Ouai paraben-free? The answer is Yes, all Ouia products don’t contain parabens.

Is Ouai Gluten-Free?

No, not all of the Ouai products are gluten-free. It is important to note that Ouai products don’t carry the gluten-free label. Also, the brand doesn’t make any gluten-free statements on its website.

However, there is information that shows that the brand makes some gluten-free products. It’s advisable to read the labels first or contact the brand’s customer service before making a purchase if you are really interested in gluten-free products.

Is Ouai Phthalates?

Yes, Ouai products are phthalates-free. The brand also indicates that all its products are sulfate-free. They are also non-irritating.

However, the company doesn’t provide any guarantee that all of the ingredients or products are developed in allergen-free environments.

Is Ouai Non-comedogenic?

No, Ouai is not non-comedogenic. Some brands such as Clinique and ELF create and test, all the products to make them non-comedogenic. The brands have dermatologists working with the brands. Although Ouai products are not labeled as non-comedogenic, the brand develops gentle products and there are no complaints of the products being comedogenic. 

Is Ouai PETA Cruelty-Free Approved?

Ouai is not PETA approved. The popular brand Ouai does not test on animals but it is, not PETA certified. Now you have the answer to is Ouai cruelty-free?

It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free.

Ouai is an independently owned cosmetics brand. It is not owned by any multinational giant and makes animal testing policies independently.

The statements most of the brands make on their websites are also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. The brands agree because they want to access large markets such as Mainland China.

However, there are many American and European brands that remain cruelty-free and don’t adopt the testing policies of their parent companies.

Ouai Cruelty-Free

Ouai is not certified as cruelty-free by Leaping Bunny.

One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website for the list of cosmetics brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Ouai develops great products and has been in the business since 2016. The brand has been focused on producing natural and vegan products that are also cruelty-free.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization while others don’t which seems to be the case with Ouai.

Where to Buy Ouai Products?

Ouai products are available on the company’s website which ships in the U.S. The brand products are also available in a few cosmetic product retailers. It’s available at popular outlets including Sephora. You can also get them here on Amazon.

The brand expanded to sell and ship to different countries around the world through Sephora including in the United Kingdom, U.S., Canada, and Australia. In all of the locations that the brand ships outside of the U.S. or sells in physical stores, animal testing is not carried out. The choice has made the brand remain cruelty-free.

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