is Kenra cruelty-free and vegan

If you are interested and wondering is Kenra cruelty-free or want to know is Kenra vegan you are not alone. Whether you are a current customer, just learning about the brand or are a potential future customer you might want to find out more about this brand. A large portion of consumers wants to know the animal testing practices of both new and old brands. The interest in cruelty-free and vegan makeup, skincare cosmetics, and fragrances has been growing steadily over the last decade.

Is Kenra Cruelty-Free?

Kenra is cruelty-free. Kenra is a cosmetics company that develops and markets a range of popular hair care products including mousses, shampoos, sprays, conditioners, and dye. The brand’s wide range of products is loved by many people with different hair types. It’s is a brand that is gaining popularity that is also cruelty-free.


Kenra is one of the brands that is owned by Henkel. The Haircare brand has chosen to adhere to policies that are different from those of its parent company. Henkel is not cruelty-free and includes some form of animal testing.

Henkel allows different brands under its portfolio to operate under different policies. Kenra was founded in 1929. The well-known brand has maintained its policies and doesn’t conduct testing on animals both pre-production as well as during production for product development purposes. The brand also doesn’t conduct post-production testing.

Examples of brands under Henkel that are not cruelty-free are Joico and Schwarzkopf. The brand Henkel states that as an international company that sells worldwide it aims to supply its products to its customers through authorized retailers as well as through the official website. However, different nations have different testing requirements and the brand agrees to animal testing where it’s required by law.

Is Kenra Sold in China?

NO, Kenra is not sold in China. The brand is cruelty-free because it doesn’t agree either does it pay for animal testing. The tests are part of the mandatory requirements for the items to be sold in physical stores in Mainland China. The country still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

Kenra, unlike many other cosmetic brands, has made the decision to stay out of the Chinese market physical stores. The brand has stayed away from submitting and paying for their products to be tested on animals so as to be allowed to market and sell in Mainland China. Many other companies agree to the testing so as to abide by the mandatory requirements set by Chinese regulators.

Where is Kenra Made?

Kenra is made in the U.S. The brand Kenra doesn’t do any manufacturing in China.  It also claims that it has strict quality control over the procedures and the materials used.

Kenra manufactures its products in America before shipping them to different parts of the world. The brand sources the ingredients used to make the products from suppliers and manufacturers who are cruelty-free.

Is Kenra 100% Vegan?

No, Kenra is a brand that is not 100% vegan. The brand doesn’t indicate that all of its products are vegan. The brand uses animal-derived ingredients when making some of its products which makes them non-vegan. One brand that is 100% vegan is ELF.

It is advisable to check the product labels first for a complete list of the ingredients before making a purchase. You could also contact the brand’s customer service for more information.

Is Kenra Organic and Natural?

Kenra is not organic and natural. The company doesn’t claim that their products are made with organic or natural ingredients. It indicates that it uses safe ingredients. 

Is Kenra Paraben-Free?

Kenra has products that are paraben-free. Parabens are some of the compounds that are controversial in their use in cosmetics. Many cosmetics companies have changed their formulas to eliminate the compounds from their products.

There is a group that feels the compounds are harmful and should not be included in cosmetics. The second group feels that the compounds have been approved by the FDA and other organizations and are therefore okay.

So, if you’re wondering is Kenra paraben-free? The answer is Kenra has products that both paraben-free as well as those that are not paraben-free.

Is Kenra Gluten-Free?

No, none of the Kenra products are labeled as gluten-free. It is important to note that the brand doesn’t make any gluten-free statements on its website.

However, there is information that shows that the brand makes some gluten-free products. It’s advisable to read the labels first or contact the brand’s customer service before making a purchase if you are really interested in gluten-free products.

Is Kenra Phthalates-free?

No, Kenra products are not labeled as phthalates-free. The brand also provides no information on the products being sulfate-free.

Furthermore, the company doesn’t provide any guarantee that all of the ingredients or products are developed in allergen-free environments.

Is Kenra Non-comedogenic?

No, Kenra is not non-comedogenic. Some brands create and test, all the products to make them non-comedogenic. The brands have dermatologists working with the brands. Although Kenra products are not labeled as non-comedogenic, the brand develops gentle products and there are no complaints of the products being comedogenic. 

Is Kenra PETA Cruelty-Free Approved?

Kenra is PETA approved. The popular brand Kenra does not test on animals and is, therefore, PETA certified. Now you have the answer to is Kenra cruelty-free?

It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free.

 Kenra was acquired by Henkel in 2014. Even after the acquisition, it still remained cruelty-free. The statements most of the brands make on their websites are also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. The brands agree because they want to access large markets such as Mainland China.

However, there are many American and European brands that remain cruelty-free and don’t adopt the testing policies of their parent companies.

Kenra Cruelty-Free

Kenra is not certified as cruelty-free by Leaping Bunny. Further answering the question is Kenra cruelty-free?

One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website for the list of cosmetics brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Kenra develops great products and has been in the business for many decades. The brand has been focused on producing effective hair care products that are also cruelty-free.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization while others don’t. Kenra has chosen to seek certification from one organization.

Where to Buy Kenra Products?

Kenra products are available on the company’s website which ships to different countries. The brand products are also available in almost all cosmetic product retailers. It’s available at popular outlets including Ulta, Walgreens, and Target. You can also check the latest prices here on Amazon.

The brand expanded to sell and ship to different countries around the world including in the United Kingdom, U.S., Canada, and Australia. In all of the locations that the brand ships outside of the U.S. or sells in physical stores, animal testing is not carried out. The choice has made the brand remain cruelty-free.

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