is It Cosmetics cruelty-free and vegan

If you are wondering is It Cosmetics cruelty-free or want to know is It Cosmetics vegan you are not alone. The cosmetics industry has been experiencing significant changes. A large portion of current and potential consumers want to know the animal testing policies of different types of brands. Although there are many individuals who could not be bothered, the quest for cruelty-free and vegan makeup as well as skincare products has been growing steadily.

Is It Cosmetics Cruelty-Free?

It Cosmetics is cruelty-free. It Cosmetics is a well-known cosmetics company that develops and markets a range of effective makeup products including foundations, brush, powders, and mascaras. The brand’s wide range of products is a favorite to many people with different skin types all across the world. It’s is a popular brand, that is also cruelty-free.


 It Cosmetics is one of the brands that is owned by L’Oreal a French multinational. The cosmetic brand has chosen to adhere to policies that are different from those of its parent company. L’Oreal is not cruelty-free and includes some form of animal testing.

L’Oreal allows different brands under its portfolio to operate under different policies. Even after being acquired by L’Oreal in 2016, It Cosmetics maintained its policies and doesn’t agree to test on animals’ post-production. Examples of brands owned by L’Oreal that are not cruelty-free are CeraVe and Lancome.

The brand L’Oreal states that as an international company that sells worldwide it aims to supply its products to its customers wherever they are located. The brand sells through authorized retailers as well as through the brand’s official websites. However, different nations have different testing requirements.

Is It Cosmetics Sold in China?

No, It Cosmetics is not sold in China. Herbal Essences is cruelty-free because it does not agree to or pay for animal testing a requirement for the items to be sold in physical stores in Mainland China. The Asian country still requires all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal test activities.

The brand has not been submitting and paying for its products to be tested on animals and is therefore not allowed to sell them in Mainland China. Many other companies agree to the testing so as to abide by the mandatory registration requirements set by Chinese regulators.

Is It Cosmetics Made in China?

It Cosmetics is manufactured in different locations around the globe.  It Cosmetics does manufacture most of its products in China. The brand also makes a few products in the U.S. as well as Korea. After the production, It Cosmetics are shipped and distributed to different countries across the world.

Is It Cosmetics 100% Vegan?

It Cosmetics is not vegan. The brand indicates that none of its products are certified as vegan.

However, the brand uses snail filtrate extract and other animal-derived ingredients when making most of the products which makes them non-vegan.

It’s advisable to check the list of ingredients if you are searching for It Cosmetics vegan products. It would be advisable to check a brand that is clear on its list of vegan products.

Is It Cosmetics Organic or Natural?

It Cosmetics is not organic or natural. The company doesn’t claim that all of its products are made with natural ingredients.

Is It Cosmetics Paraben-Free?

It Cosmetics is not paraben-free. The cosmetic industry has been dealing with controversy when addressing the use of some of the compounds such as parabens.

There is a group that feels the compounds are harmful and should not be included in cosmetics. The second group feels that the compounds have been approved by the FDA and other organizations and are therefore okay.

So, if you’re wondering is It Cosmetics paraben-free? It Cosmetics has products that are not paraben-free. Is It Cosmetics Sulfate-free? The answer is that the brand has some sulfate-free products. It’s advisable to check the products’ ingredients before making a purchase. 

Is It Cosmetics Gluten-Free?

No, It Cosmetics products are not gluten-free. The brand doesn’t claim that any of its products are gluten-free. The best way to know for sure is to contact the brand’s customer service and ask if a particular product is gluten-free or not.

Is It Cosmetics Hypoallergenic?

No, none of the products from It Cosmetics are labeled as hypoallergenic. The hypoallergenic products are ideal for people with hypersensitive skin.

The company also provides no guarantee that any of its products are allergy tested or developed in an environment that is allergen-free.  

Is It Cosmetics PETA Cruelty-Free Approved?

It Cosmetics is PETA approved. The popular brand It Cosmetics doesn’t agree with animal testing and is, therefore, PETA certified. Now you have the answer to is It Cosmetics cruelty-free?

The brand has been certified as cruelty-free for a while. Prior to then, the brand was not cruelty-free because it was selling products that require animal testing in China. The brand has since then stopped and been approved as cruelty-free.

 It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free.

The words most of the brands use on the website are also deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

It Cosmetics Cruelty-Free

It Cosmetics has not been certified by Leaping Bunny although its cruelty-free. The most common type of animal cruelty reported by far in the cosmetics industry takes place after the final products are manufactured. Many of the cosmetics brands conform to post-production-testing requirements.

The brands agree because they want to access large markets such as Mainland China. The choice made by each of the brands is company-specific depending on the convictions of the owners.

One of the ways of eliminating any doubts related to whether a company is cruelty-free is checking the Leaping Bunny or PETA website for the list of brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

It Cosmetics develops great beauty products and has been in the business for several years. The brand also manufactures its products in countries where the drive for ending animal cruelty has been building gradually. Although, that doesn’t automatically mean that the brand or its products are cruelty-free. The brand claims that it has been involved in supporting the end of animal testing for many years.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. It Cosmetics has chosen to seek cruelty-free certification from PETA only.

Where to Buy It Cosmetics Products?

It Cosmetics products are available on the company’s website which ships to different locations. The brand products are also available in many cosmetic product retailers including Ulta, Walmart, Sephora, and Macy’s. 

The brand expanded to sell in physical stores and online in other parts of the world including the United Kingdom, and Canada. In the locations that the brand sells, there are no requirements that include animal testing. The choice has made the brand to be classified as cruelty-free.

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