is Maybelline cruelty-free and vegan

If you are one of the people wondering is Maybelline cruelty-free or want to know is Maybelline vegan you are not alone. The cosmetics brand is one of the well-known drug store brands. The cosmetics industry has been experiencing a shift and a large portion of consumers want to know the animal testing practices of all types of brands. The interest in cruelty-free and vegan makeup, skincare cosmetics, and fragrances has been growing steadily.

Is Maybelline Cruelty-Free?

Maybelline is not cruelty-free. Maybelline is a well-known cosmetics company that develops and markets a range of popular skincare and makeup products including lipsticks, powder, mascara, concealer, and foundation. The brand’s wide range of inexpensive products is loved by many people with different skin types. It’s is a popular brand, however, it’s not cruelty-free.


Maybelline is one of the brands that is owned by L’Oreal a French multinational. The cosmetic brand has chosen to adhere to policies that are similar to those of its parent company. L’Oreal is not cruelty-free and includes some form of animal testing.

L’Oreal allows different brands under its portfolio to operate under different policies. Even after being acquired by L’Oreal, Maybelline maintained its policies and does conduct testing on animals’ post-production.  

The brand L’Oreal states that as an international company that sells worldwide it aims to supply its products to its customers wherever they are located. The brand sells through authorized retailers as well as through the brand’s official websites. However, different nations have different testing requirements.

Is Maybelline sold in China?

Yes, Maybelline is sold in China. The brand is not cruelty-free because it does agree and also pays for animal testing. The tests are requirements for the items to be sold in physical stores in Mainland China. The country still insists on all cosmetic brands sold in physical stores in the nation to pay and participate in post-production animal testing.

Maybelline, just like many other cosmetic brands, has made the decision to sell in the Chinese market. The brand has been submitting and paying for their products to be tested on animals so as to be allowed to market and sell in Mainland China. Many other companies agree to the testing so as to abide by the mandatory requirements set by Chinese regulators.

Is Maybelline Made in China?

The brand Maybelline doesn’t manufacture its products in China. Maybelline manufactures its products in the United States.

The brand sources the ingredients used to make the products from different places. The brand makes no claims that it requires all its suppliers to certify that the raw materials used in the creation of the brand’s product are cruelty-free.

Is Maybelline100% Vegan?

Maybelline is not a brand that is 100% vegan. The brand indicates that some of its products are vegan.

However, the brand uses beeswax, carmine, lanolin, and other animal-derived ingredients when making most of the products which makes them non-vegan. The brand doesn’t have a vegan line but labels a few products as vegan. It’s advisable to check the list of ingredients if you are searching for Maybelline vegan products.

Is Maybelline Natural or Organic?

Maybelline is not organic or natural. The company doesn’t make any claims that their products are made with organic or natural ingredients.

Is Maybelline Paraben-Free?

Parabens are some of the compounds that have been identified as being harmful. Many cosmetics companies have changed their formulas to eliminate the compounds from their products.

Maybelline products are made without the use of harmful ingredients. So, if you’re wondering is Maybelline paraben-free? The answer is Yes, Maybelline products are paraben-free.

Is Maybelline Gluten-Free?

No, not all Maybelline products are gluten-free. The brand doesn’t make any claims that its products are gluten-free. However, the brand also creates a few products that are gluten-free.

Is Maybelline Hypoallergenic?

No, Maybelline is not a hypoallergenic brand. Some brands such as Clinique create and test, the products to make them non-comedogenic. However, Maybelline is not one of these brands and its products are not hypoallergenic.

The company also provides no guarantee that any of the ingredients or products are developed in allergen-free environments.

Is Maybelline PETA Approved as Cruelty-Free

Maybelline is not PETA approved. The popular drug store brand Maybelline does test on animals and is, therefore, not PETA certified. Now you have the answer to is Maybelline cruelty-free?

The brand has never been cruelty-free. After it was acquired by L’Oreal in 1996, the brand still remained non-cruelty-free.

It can sometimes be challenging to know for sure whether brands are cruelty- free or not.  The confusion is confounded further when it comes to brands that are themselves cruelty-free but owned by brands that are not cruelty-free.

The words most of the brands use on the website are deceptive and aimed at confusing the public. Sometimes brands use words such as “not tested on animals” or cruelty-free”. Many brands also claim that they don’t advocate animal testing which is a rather vague claim.

However, it’s important to note that even though they don’t conduct any animal testing in their private testing facilities, some brands pay third parties to do it for them. It is also not unheard of for brands to use ingredients from suppliers who conduct tests on animals.

The most common type of animal cruelty reported by far in the industry takes place after the final products are developed. Many of the cosmetics brands conform to post-production-testing requirements. The brands agree because they want to access large markets such as Mainland China.

However, there are many American and European brands that remain cruelty-free and don’t adopt the testing policies of their parent companies. An example is Covergirl which is owned by Coty.

Maybelline Cruelty-Free

Maybelline does not have Leaping Bunny certification. If you’re wondering whether is Maybelline cruelty-free under any certifying organization? No, the brand has chosen not to seek any certification.

One of the ways of eliminating any doubts related to whether a company is cruelty-free or not is checking the Leaping Bunny or PETA website for the list of brands that have been approved as cruelty-free. Sometimes, organizations that are cruelty-free approved have the bunny logo on their websites, especially under the FAQ. Some even include the bunny on product labels. 

Maybelline develops great products and has been in the business since early 1915. The brand also manufactures its products in the U.S. where the drive for ending animal cruelty has been building gradually. Although, that doesn’t automatically mean that the brand or its products are cruelty-free. The brand has been focused on producing affordable products.

It is also good to note that not all brands seek certification from different bodies. Different brands have different ways of approaching certification. Some cosmetic brands seek certification from just one organization while others don’t which seems to be the case with Maybelline.

Where to buy Maybelline Products

Maybelline products are available on the company’s website which ships to most countries. The brand products are also available in almost all cosmetic product retailers including Sephora and Ulta. 

The brand expanded to sell and ship to almost all countries around the world including United Kingdom, Ireland, and Mexico. In some of the locations that the brand ships outside of the U.S. or sells in physical stores, animal testing is still carried out. The choice has made the brand remain non-cruelty-free.

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